Lead Review Board

Board-first operator workflow for review, approval, send readiness, and tracking.

Lead Review Board

This board is the only production operator workflow. Cards open the canonical lead detail, message editor, evidence, review, outcome tracking, and send-readiness state without creating a second path.

Learning Inventory

Ready Now
0
Archived Ready
2
Meetings
1
Proposals
1
Customers Won
1
Active Experiments
0

Needs Approval

0
Review not yet approved. Send approval remains separate.
No leads in this column.

Minor Review

1
MINOR_REVIEW messages that still need operator judgment.

Ready To Send

0
review_status=approved and approved_for_send=1, unsent, active leads.
No leads in this column.

Sent / Tracking

25
Sent, opened, replied, bounced, or unsubscribed.
Dr. Manz Ruben A
Regina • argyle.nhc@accesscomm.ca
#954
weak trust signals
Approved Strong Cannot Send Safe Sent Prior Sent 1
Next Action: Already Sent
Tru-Fit Denture Clinic
Regina • trufitdentureclinic@sasktel.net
#953
missing or weak CTA
Approved Elite Cannot Send Safe Sent Prior Sent 1
Next Action: Already Sent
ADO Endodontic Clinic
Regina • info@adoendodontics.com
#951
missing or weak CTA
Approved Elite Cannot Send Safe Sent Prior Sent 1
Next Action: Already Sent
Dr. Randy Berger Oral Surgery
Regina • info@oralsurgeryregina.com
#950
weak trust signals
Approved Elite Cannot Send Safe Sent Prior Sent 1
Next Action: Already Sent
Regina Endodontics - Dr. Alysen Phee
Regina • info@reginaendodontics.com
#947
poor above-the-fold structure
Approved Elite Cannot Send Safe Sent Prior Sent 1
Next Action: Already Sent
Rochdale Dental Clinic
Regina • rochdaledental@sasktel.net
#944
missing or weak CTA
Approved Elite Cannot Send Safe Sent Prior Sent 1
Next Action: Already Sent
Gold Square Dental
Regina • goldsquaredental@sasktel.net
#937
weak trust signals
Approved Elite Cannot Send Safe Sent Prior Sent 1
Next Action: Already Sent
Cityview Periodontal and Oral Surgery Centre
Regina • reception@cityviewperio.com
#936
weak trust signals
Approved Elite Cannot Send Safe Sent Prior Sent 1
Next Action: Already Sent
YQR Dental Studio
Regina • treatment@yqrdental.com
#929
weak trust signals
Approved Elite Cannot Send Safe Sent Prior Sent 1
Next Action: Already Sent
Revive Dental Clinic
Regina • admin@revivedentalregina.com
#928
weak trust signals
Approved Elite Cannot Send Safe Sent Prior Sent 1
Next Action: Already Sent
Aura Dental
Regina • auradentalregina@hotmail.com
#923
weak trust signals
Approved Elite Cannot Send Safe Sent Prior Sent 1
Next Action: Already Sent
Broadway Dental Clinic
Regina • reception@broadwaydentalregina.ca
#913
missing or weak CTA
Approved Elite Cannot Send Safe Sent Prior Sent 1
Next Action: Already Sent
Landmark Dental Office
Regina • landmarkdental@sasktel.net
#909
poor above-the-fold structure
Approved Elite Cannot Send Safe Sent Prior Sent 1
Next Action: Already Sent
All About Smiles
Regina • allaboutsmiles@sasktel.net
#907
weak trust signals
Approved Elite Cannot Send Safe Sent Prior Sent 1
Next Action: Already Sent
Fourth Avenue Dental
Regina • fourthavenuedental2@hotmail.com
#904
weak trust signals
Approved Elite Cannot Send Safe Sent Prior Sent 1
Next Action: Already Sent
Greens Dental Clinic
Regina • frontdesk@greensdentalclinic.ca
#899
weak trust signals
Approved Elite Cannot Send Safe Sent Prior Sent 1
Next Action: Already Sent
West Landing Dental Centre
Regina • wldc@sasktel.net
#945
weak trust signals
Approved Elite Cannot Send Safe Opened Prior Sent 1
Next Action: Already Sent
Lakewood Dental Regina Dr. Mackenzie Buchan-Watson and Dr. Ray Foraie
Regina • drbuchanwatson@gmail.com
#941
weak trust signals
Approved Strong Cannot Send Safe Opened Prior Sent 1
Next Action: Already Sent
Queen City Dental
Regina • info@queencitydental.ca
#938
weak trust signals
Approved Elite Cannot Send Safe Opened Prior Sent 1
Next Action: Already Sent
Aurora Sky Dental
Regina • reception@auroraskydental.com
#935
weak CTA
Approved Elite Cannot Send Safe Opened Prior Sent 1
Next Action: Already Sent
Regina Orthodontic Group
Regina • info@reginaorthodonticgroup.com
#932
weak trust signals
Approved Elite Cannot Send Safe Opened Prior Sent 1
Next Action: Already Sent
Garden Ridge Dental Centre
Regina • gardenridgedental@sasktel.net
#930
poor above-the-fold structure
Approved Elite Cannot Send Safe Opened Prior Sent 1
Next Action: Already Sent
Pasqua South Dental
Regina • pasquasouth@sasktel.net
#914
weak trust signals
Approved Elite Cannot Send Safe Opened Prior Sent 1
Next Action: Already Sent
Simpli Dental
Regina • reception@simpli.dental
#897
weak trust signals
Approved Elite Cannot Send Safe Opened Prior Sent 1
Next Action: Already Sent
Campus Dentist Regina
Regina • mcmaster@campusdentist.com
#915
weak trust signals
Approved Elite Cannot Send Safe Replied Prior Sent 2
Next Action: Already Sent

Aura Dental

Lead #923 • Regina
Core Target Elite Cannot Send Safe Next Action: Already Sent
Memory Status
Prior history: sent 1, opens 0, replies 0, bounces 0, unsubs 0

Lead Summary

Qualification
Core Target
Package Quality
Elite
Eligibility
Cannot Send
Safety
Safe
Ready To Send
No
Review Recommendation
Already Contacted
Recommended Action
Already Sent

Blockers

  • Already sent
  • Not outreach_ready (current display status: sent)

Identity

Business
Aura Dental
Website
http://www.auradental.ca/
Email
auradentalregina@hotmail.com
Phone
(306) 205-1012
City
Regina
Source
adaptive_market_crawler
Primary Search
Dentist / Regina

Memory And Suppression

Business UUID
7c77fe90-2240-4e42-aa4f-80efc4d00de0
Prior Sent
1
Prior Opens
0
Prior Replies
0
Prior Bounces
0
Prior Unsubs
0
Business Suppression
Contact Suppression
Cooldown Until

Operator Decision

Qualification
Core Target
Qualification Reason
in-market for searched vertical
Package Quality
Elite
Package Quality Score
100
Eligibility
Cannot Send
Safety
Safe
Review Recommendation
Already Contacted
Ready To Send
No
Recommended Action
Already Sent

Expert Review

Review State
Approved
Primary Issue
weak trust signals
Confidence
10
Next Step Label
Already Sent
Evidence
  • Despite having a 4.8 rating with 161 reviews, zero reviews or star ratings are displayed anywhere on the visible page — this social proof is completely hidden from potential patients making a booking decision.
  • No trust badges, certifications, insurance accepted logos, or professional affiliations are visible on the page, leaving visitors with only a generic 'Welcome to Aura Dental' headline and no credible third-party validation to reduce anxiety about choosing a new dentist.

Message Package

Message Safety
Safe
Message Present
Yes
Generated At
2026-06-21 17:36:40

Safety Notes

No message safety issues are currently flagged.

Review Actions

Existing review approval and reject routes are reused here. No duplicate send or approval actions were added.

Learning Dimensions

Commercial Angle
trust-blocker
Review Issue
weak-trust-signals
Industry and website platform dimensions remain future-only until canonical production sources populate them automatically.

Business Outcomes

Reply Classification
Meeting Booked
Proposal
Customer
Revenue
Loss Reason

Experiment Metadata

Experiment ID
Variant
Control Group
0
Experiment assignment is admin-only until controlled production variants are actively running.

Outreach Events Timeline

sent
2026-06-27 18:00:36
{
  "message_id": "\u003ce1a950a5-d930-4921-bf65-16d650448b06@lead-engine\u003e",
  "subject": "Your trust proof is buried",
  "subject_variant": "B",
  "token": "20bce350c98541bc9e716b610e292610"
}
Technical Details

Technical Status

Lead ID
923
Raw Review Status
approved
Raw Outreach Status
sent
Workflow State
sent
Approved For Send
1
Sent
1
Delivery Status
sent
Message Status
message_ready

Tracking And Suppression

Sent At
2026-06-27 18:00:36
Open Count
0
Opened At
Reply Count
0
Replied At
Bounce Count
0
Bounced At
Do Not Contact
0
Suppression Reason
{
  "lead": {
    "address": "1709 Winnipeg St, Regina",
    "analysis_error": null,
    "analysis_version": "v2_reconciled_scored_2026_05",
    "analyzed_at": "2026-06-21 17:22:21",
    "approved_for_send": 1,
    "archived": 0,
    "audit_attempts": 1,
    "audit_completed_at": "2026-06-21 17:22:21",
    "audit_issues": "[\"There are no visible testimonials on the homepage, which reduces trust for first-time visitors - that often leads to hesitation or comparison before they contact you.\", \"I counted 8 scripts and 5 images on the homepage (4 blocking scripts, 5 images without lazy-loading). That can slow down initial load and add friction before visitors engage - which often leads to early drop-off, especially on mobile.\"]",
    "audit_last_error": null,
    "audit_locked_at": null,
    "audit_locked_by": null,
    "audit_status": "audited",
    "authority_score": null,
    "body_text": "Aura Dental | Teeth Cleaning | Emergency Dental Services | Regina Dentists | Regina, SK 1709 Winnipeg St. | Regina, SK S4P 1G1 Call Us: 306-205-1012 WE ARE OPEN 7 DAYS A WEEK Monday 9AM\u20138PM Tuesday 9AM\u20138PM Wednesday 9AM\u20138PM Thursday 9AM\u20138PM Friday 9AM\u20134PM Saturday 9AM\u20134PM Sunday 11AM\u20134PM Home About Us Services Contact Us Schedule An Appointment Whether you need your teeth cleaned or require a certain procedure click below to schedule an appointment. Book Now About Our Office We\u2019re even open 7 days a week for your convenience! About Us Dental Services Our dental services include emergency procedures and teeth cleaning, among many other treatments. Contact us any day of the week for your next appointment. Dental Services Welcome to Aura Dental NEW PATIENTS AND EMERGENCIES WELCOME. Our downtown Regina practice is located on the southeast corner of the intersection of Winnipeg Street and Arcola Avenue (also the intersection of Winnipeg Street and Saskatchewan Drive). We are open from 9am to 8pm on Mondays to Thursdays, 9am to 4pm on Fridays and Saturdays, and 11am to 4pm on Sundays. We want you to be happy with your smile, and a beautiful smile begins with great oral health. At Aura Dental, our friendly team members are available to help you with your dental questions or concerns. We work with you to achieve lasting oral health and a beautiful smile. Feel free to call us at 306-205-1012 to discuss your dental needs. We are happy to help! Aura Dental | 1709 Winnipeg St. | Regina , SK S4P 1G1 | 306-205-1012 Home About Us Services Contact Us Sitemap \u00a9 2026 Copyright \u0026 Powered By Directwest",
    "booking_cta_present": null,
    "booking_link": "https://www.facebook.com/aura-dental-1867523963494091/",
    "bounce_count": 0,
    "bounced_at": null,
    "business_memory_id": 645,
    "candidate_fingerprint": "a1eebd3d4d69cf0e37d191057966795a65554fdd",
    "city": "Regina",
    "commercial_angle_normalized": "trust-blocker",
    "contact_extraction_metrics": "{\"pages_checked\": 15, \"pages_with_contact_signals\": 1, \"emails_found_raw\": 0, \"emails_rejected\": 0, \"extraction_sources_used\": [], \"crawl_depth_reached\": 0, \"extraction_runtime_seconds\": 7.35, \"retry_count\": 1, \"failure_type\": null, \"retry_after\": null, \"domain_health_status\": \"healthy\", \"domain_health_reason\": \"reachable\", \"js_contact_attempted\": 1, \"js_contact_status\": \"success\"}",
    "contact_form": 0,
    "contact_form_present": null,
    "contact_page": "http://www.auradental.ca/contact.php",
    "contact_pages_checked": "[\"http://www.auradental.ca/\", \"http://www.auradental.ca/contact\", \"http://www.auradental.ca/contact-us\", \"http://www.auradental.ca/contact-us/\", \"http://www.auradental.ca/contact-us.html\", \"http://www.auradental.ca/contact.html\", \"http://www.auradental.ca/about\", \"http://www.auradental.ca/about-us\", \"http://www.auradental.ca/team\", \"http://www.auradental.ca/staff\", \"http://www.auradental.ca/our-team\", \"http://www.auradental.ca/company\", \"http://www.auradental.ca/office\", \"http://www.auradental.ca/locations\", \"http://www.auradental.ca/location\"]",
    "contactable": 1,
    "conversion_score": 100,
    "created_at": "2026-06-20 02:57:41",
    "cta_text": "Contact Us",
    "customer_status": null,
    "customer_status_at": null,
    "delivery_status": "sent",
    "do_not_contact": 0,
    "domain": "auradental.ca",
    "domain_final_url": "https://auradental.ca/",
    "domain_health_checked_at": "2026-06-21T17:11:38+00:00",
    "domain_health_reason": "reachable",
    "domain_health_status": "healthy",
    "email": "auradentalregina@hotmail.com",
    "email_confidence": "high",
    "email_source": "mailto",
    "enrichment_attempts": 1,
    "enrichment_completed_at": "2026-06-21 17:11:45",
    "enrichment_failure_type": null,
    "enrichment_last_error": null,
    "enrichment_locked_at": null,
    "enrichment_locked_by": null,
    "enrichment_retry_after": null,
    "enrichment_status": "contact_enriched",
    "experiment_control_group": 0,
    "experiment_id": null,
    "experiment_variant": null,
    "expert_confidence": 10,
    "expert_review_v2": "{\"primary_issue\": \"weak trust signals\", \"evidence\": [\"Despite having a 4.8 rating with 161 reviews, zero reviews or star ratings are displayed anywhere on the visible page \\u2014 this social proof is completely hidden from potential patients making a booking decision.\", \"No trust badges, certifications, insurance accepted logos, or professional affiliations are visible on the page, leaving visitors with only a generic \u0027Welcome to Aura Dental\u0027 headline and no credible third-party validation to reduce anxiety about choosing a new dentist.\"], \"impact\": \"Dental patients are high-consideration buyers who rely heavily on peer validation before booking. Suppressing 161 reviews and a 4.8 rating means the site\u0027s strongest conversion asset is invisible, directly reducing booking confidence and increasing drop-off before clicking \u0027Book Now\u0027.\", \"recommended_angle\": \"Add a prominent review strip directly below the hero image showing the 4.8-star rating and review count (e.g., \u00274.8 \\u2605 from 161 Google Reviews\u0027), and include 2\\u20133 patient quote snippets near the \u0027Book Now\u0027 CTA to convert trust into immediate action.\", \"expert_confidence\": 10, \"confidence_inputs\": {\"screenshot_used\": true, \"evidence_count\": 2, \"clarity\": 2, \"classifier_confidence\": 1}, \"reconciliation\": {\"visual_headline\": \"Welcome to Aura Dental\", \"headline_confidence\": \"high\", \"visual_cta_text\": \"Book Now\", \"cta_confidence\": \"high\", \"visual_reviews_visible\": false, \"reviews_confidence\": \"high\", \"visual_trust_visible\": false, \"trust_confidence\": \"high\", \"visual_uncertain\": false}, \"visual_uncertain\": false, \"review_status\": \"ready\"}",
    "facebook": "https://www.facebook.com/Aura-Dental-1867523963494091/",
    "first_seen_search_id": 104,
    "future_timing_at": null,
    "generated_message": "Aura Dental, while reviewing your site I noticed your 4.8-star rating and 161 Google reviews aren\u0027t displayed anywhere on the page \u2014 that social proof is completely absent from the patient\u0027s decision moment.\n\nWith only a generic \"Welcome to Aura Dental\" headline visible, the hero section does not reinforce trust early enough for someone choosing a new dentist.\n\nThe first change I\u0027d test is adding a simple review strip directly below the hero: \"4.8 \u2605 from 161 Google Reviews,\" plus 2\u20133 short patient quotes near the Book Now button.\n\nIf helpful, I can send the 2 or 3 trust elements I\u0027d surface first.",
    "generated_outreach_email": "Aura Dental, while reviewing your site I noticed your 4.8-star rating and 161 Google reviews aren\u0027t displayed anywhere on the page \u2014 that social proof is completely absent from the patient\u0027s decision moment.\n\nWith only a generic \"Welcome to Aura Dental\" headline visible, the hero section does not reinforce trust early enough for someone choosing a new dentist.\n\nThe first change I\u0027d test is adding a simple review strip directly below the hero: \"4.8 \u2605 from 161 Google Reviews,\" plus 2\u20133 short patient quotes near the Book Now button.\n\nIf helpful, I can send the 2 or 3 trust elements I\u0027d surface first.",
    "google_maps": "https://maps.google.com/?cid=4819611407277104564",
    "google_place_id": "ChIJP8ILGUseHFMRtB0sHgqz4kI",
    "guessed_emails": null,
    "h1_count": 1,
    "h1_text": "Welcome to Aura Dental",
    "has_city_in_content": 1,
    "has_city_in_h1": 0,
    "has_city_in_title": 1,
    "has_clear_cta": 1,
    "has_pricing": 1,
    "has_service_keyword": 0,
    "has_testimonials": 0,
    "has_website": null,
    "id": 923,
    "impact_summary": "Aura Dental\u0027s homepage has three critical conversion barriers: a generic H1 with no value proposition, a weak \u0027Contact Us\u0027 CTA with no persistent booking or call action, and zero visible social proof despite a strong 4.8-star reputation across 161 reviews. These combined issues mean high-intent visitors \u2014 especially emergency patients and new families \u2014 are not given the urgency, direction, or trust signals needed to convert on first visit.",
    "industry_normalized": null,
    "insights": "{\"issues\": [{\"problem\": \"Weak H1 headline \u0027Welcome to Aura Dental\u0027 fails to communicate value or urgency to new visitors\", \"evidence\": \"visible: The H1 text reads \u0027Welcome to Aura Dental\u0027 with no patient benefit, differentiator, or urgency signal. The subheadline \u0027NEW PATIENTS AND EMERGENCIES WELCOME\u0027 appears far below the fold in body copy rather than in a prominent hero position. structural: homepage_h1_text confirmed as \u0027Welcome to Aura Dental\u0027 with no supporting value proposition attached to it.\", \"impact\": \"A visitor landing here likely thinks: \u0027This looks like every other dental office \\u2014 why should I choose them?\u0027 Instead of a generic welcome statement, high-converting sites use benefit-driven headlines like \u0027Regina\u0027s 7-Day Dentist \\u2014 Emergency \u0026 New Patients Seen Same Day.\u0027 This causes visitors to hesitate and bounce before scrolling, resulting in lost bookings from high-intent patients who needed immediate reassurance.\", \"fix\": \"Replace the H1 with a specific, benefit-led headline that leads with the strongest differentiator \\u2014 7-day availability and emergency acceptance. Example: \u0027Regina Dentist Open 7 Days a Week \\u2014 New Patients \u0026 Emergencies Welcome.\u0027 Place this above the fold in the hero section paired with the phone number and a \u0027Book Now\u0027 button.\", \"priority\": \"HIGH\", \"category\": \"offer\"}, {\"problem\": \"Primary CTA is \u0027Contact Us\u0027 in the navigation \\u2014 a low-commitment, low-urgency label that does not direct visitors to book an appointment\", \"evidence\": \"visible: The navigation CTA text reads \u0027Contact Us\u0027 as confirmed by homepage_cta_text. The \u0027Book Now\u0027 button is visible in the schedule section but is buried below the fold. structural: contact_form_present is false, phone_cta_present is false, booking_cta_present is false \\u2014 meaning no persistent, clickable booking or call action is anchored in the primary navigation or hero area.\", \"impact\": \"A visitor landing here likely thinks: \u0027I just want to make an appointment \\u2014 do I have to fill out a form or hunt for a phone number?\u0027 Instead of a passive \u0027Contact Us\u0027 label, high-converting dental sites use action-specific CTAs like \u0027Book an Appointment\u0027 or a sticky click-to-call button displaying the phone number. This causes visitors to leave or hesitate before converting, resulting in lost calls and bookings from mobile users who expect one-tap access to scheduling.\", \"fix\": \"Replace the nav CTA \u0027Contact Us\u0027 with \u0027Book an Appointment\u0027 linking directly to the scheduling flow. Add a persistent sticky header on mobile showing the phone number 306-205-1012 as a tap-to-call button alongside the booking CTA. Ensure \u0027Book Now\u0027 is visible in the hero section above the fold.\", \"priority\": \"HIGH\", \"category\": \"conversion\"}, {\"problem\": \"No visible patient reviews, star ratings, or social proof displayed on the homepage despite 161 Google reviews at 4.8 stars\", \"evidence\": \"visible: The homepage screenshot shows no testimonials, star ratings, or review counts anywhere in the visible area. structural: testimonial_evidence is empty string, schema_present is false, schema_local_present is false \\u2014 no structured review markup exists. external: Aura Dental holds a 4.8-star rating across 161 Google reviews, a strong trust asset that is entirely unused on the site.\", \"impact\": \"A visitor landing here likely thinks: \u0027I don\u0027t know if this dentist is any good \\u2014 I can\u0027t see what other patients say.\u0027 Instead of showing no social proof, high-converting dental sites display a prominent review widget or pull-quote from real patients with star ratings near the primary CTA. This causes visitors to not trust the practice and seek alternatives with visible ratings, resulting in lost new patient leads who convert on credibility signals.\", \"fix\": \"Add a homepage review section immediately below the hero displaying the 4.8-star average, total review count (161), and 3\\u20134 pull-quote testimonials from real Google reviews. Include a Google review badge or structured markup using LocalBusiness schema to also surface star ratings in search results. Position this section above the fold or directly after the primary CTA block.\", \"priority\": \"HIGH\", \"category\": \"trust\"}], \"summary\": \"Aura Dental\u0027s homepage has three critical conversion barriers: a generic H1 with no value proposition, a weak \u0027Contact Us\u0027 CTA with no persistent booking or call action, and zero visible social proof despite a strong 4.8-star reputation across 161 reviews. These combined issues mean high-intent visitors \\u2014 especially emergency patients and new families \\u2014 are not given the urgency, direction, or trust signals needed to convert on first visit.\", \"priority\": \"high\", \"email_body\": \"Subject: 3 Quick Fixes That Could Get Aura Dental More Bookings This Week\\n\\nHi Aura Dental Team,\\n\\nI reviewed your website and found three specific issues that are likely costing you new patient bookings every week \\u2014 especially from emergency and first-time visitors.\\n\\nHere\u0027s what I found:\\n\\n1. Your homepage headline says \u0027Welcome to Aura Dental\u0027 \\u2014 but it doesn\u0027t tell visitors why they should choose you. High-converting dental sites lead with your biggest differentiator: being open 7 days a week and accepting emergencies. A stronger headline like \u0027Regina Dentist Open 7 Days \\u2014 New Patients \u0026 Emergencies Welcome\u0027 would immediately speak to the patients most likely to book fast.\\n\\n2. Your main CTA says \u0027Contact Us\u0027 \\u2014 which feels passive, especially on mobile. There\u0027s no persistent click-to-call button and no booking action in the hero. Patients searching for an emergency dentist at 7pm on a Tuesday need one tap to reach you. Right now, that tap doesn\u0027t exist.\\n\\n3. You have 161 Google reviews at 4.8 stars \\u2014 but none of that is visible on your website. That\u0027s one of the strongest trust signals a dental practice can have, and it\u0027s sitting unused. Adding even a simple review widget near your booking button could meaningfully increase conversions.\\n\\nThese are all fixable quickly and don\u0027t require a full redesign.\\n\\nWould you be open to a quick 15-minute call to walk through what this could look like for your site?\\n\\nBest regards\"}",
    "insights_attempts": 1,
    "insights_completed_at": "2026-06-21 17:36:03",
    "insights_last_error": null,
    "insights_locked_at": null,
    "insights_locked_by": null,
    "instagram": null,
    "js_contact_attempted": 1,
    "js_contact_checked_at": "2026-06-21T17:11:38+00:00",
    "js_contact_error": null,
    "js_contact_status": "success",
    "last_analyzed_at": "2026-06-21 17:36:40",
    "last_contact_enriched_at": "2026-06-21T17:11:38+00:00",
    "last_error": null,
    "last_operator_action": null,
    "last_operator_action_at": null,
    "last_operator_actor": null,
    "last_reply_classified_at": null,
    "lead_identity": "8f3b6ccec4717bdb1ff164e1a90e09713d74b969",
    "legacy_score": null,
    "loss_reason": null,
    "manual_override": 0,
    "meeting_booked_at": null,
    "memory_context": {
      "business_memory_id": 645,
      "business_suppressed": false,
      "business_suppression_reason": null,
      "business_uuid": "7c77fe90-2240-4e42-aa4f-80efc4d00de0",
      "contact_suppressed": false,
      "contact_suppression_reason": null,
      "cooldown_until": null,
      "prior_bounce_count": 0,
      "prior_open_count": 0,
      "prior_reply_count": 0,
      "prior_sent_count": 1,
      "prior_unsubscribe_count": 0
    },
    "message_attempts": 1,
    "message_completed_at": "2026-06-21 17:36:41",
    "message_failed": 0,
    "message_generated_at": "2026-06-21 17:36:40",
    "message_last_error": null,
    "message_locked_at": null,
    "message_locked_by": null,
    "message_safety_issues": "{}",
    "message_safety_status": "PASS",
    "message_status": "message_ready",
    "message_type": "ai",
    "meta_description": "Both new and emergency patients are welcome at Aura Dental in Regina! If you would like to schedule an appointment with us, stop in or give us a call today.",
    "meta_description_present": null,
    "meta_title": "Aura Dental | Teeth Cleaning | Emergency Dental Services | Regina Dentists | Regina, SK",
    "mobile_friendly": 1,
    "name": "Aura Dental",
    "no_email_reason": null,
    "normalized_address": "1709 winnipeg st",
    "normalized_name": "aura dental",
    "normalized_phone": "3062051012",
    "open_count": 0,
    "open_tracking_token": "20bce350c98541bc9e716b610e292610",
    "opened_at": null,
    "operational_eligibility": null,
    "opportunity_score": null,
    "opportunity_type": null,
    "outreach_insight": null,
    "outreach_message": "Aura Dental, while reviewing your site I noticed your 4.8-star rating and 161 Google reviews aren\u0027t displayed anywhere on the page \u2014 that social proof is completely absent from the patient\u0027s decision moment.\n\nWith only a generic \"Welcome to Aura Dental\" headline visible, the hero section does not reinforce trust early enough for someone choosing a new dentist.\n\nThe first change I\u0027d test is adding a simple review strip directly below the hero: \"4.8 \u2605 from 161 Google Reviews,\" plus 2\u20133 short patient quotes near the Book Now button.\n\nIf helpful, I can send the 2 or 3 trust elements I\u0027d surface first.",
    "outreach_message_id": "\u003ce1a950a5-d930-4921-bf65-16d650448b06@lead-engine\u003e",
    "outreach_status": "sent",
    "outreach_subject": "Your trust proof is buried",
    "package_quality_class": null,
    "package_quality_score": null,
    "page_speed_score": 90,
    "phone": "(306) 205-1012",
    "phone_cta_present": null,
    "pipeline_stage": "New",
    "platform_type": null,
    "pricing_evidence": "Pricing language is visible on the homepage.",
    "proposal_sent_at": null,
    "proposal_status": null,
    "proposal_status_at": null,
    "qualification_class": "QUALIFIED",
    "qualification_reason": "in-market for searched vertical",
    "rating": 4.8,
    "reconciliation_json": "{\"visual_headline\": \"Welcome to Aura Dental\", \"headline_confidence\": \"high\", \"visual_cta_text\": \"Book Now\", \"cta_confidence\": \"high\", \"visual_reviews_visible\": false, \"reviews_confidence\": \"high\", \"visual_trust_visible\": false, \"trust_confidence\": \"high\", \"visual_uncertain\": false}",
    "reconciliation_status": "success",
    "referral_business_name": null,
    "referral_contact_email": null,
    "replied_at": null,
    "reply_classification": null,
    "reply_classification_confidence": null,
    "reply_count": 0,
    "revenue_amount": null,
    "revenue_currency": null,
    "review_attempts": 0,
    "review_completed_at": null,
    "review_count": 161,
    "review_issue_normalized": "weak-trust-signals",
    "review_last_error": null,
    "review_locked_at": null,
    "review_locked_by": null,
    "review_status": "approved",
    "routing_label": null,
    "scheduled_send_at": null,
    "schema_local_present": null,
    "schema_present": 0,
    "score": null,
    "score_breakdown": null,
    "screenshot_captured_at": "2026-06-21 17:22:21",
    "screenshot_desktop": "screenshots/923_desktop.png",
    "screenshot_mobile": "screenshots/923_mobile.png",
    "screenshot_path": "/root/lead-engine/screenshots/923_desktop.png",
    "screenshot_status": "success",
    "search_id": null,
    "sent": 1,
    "sent_at": "2026-06-27 18:00:36",
    "seo_score": 90,
    "service_keyword_hits": null,
    "service_summary": "Regina Area Dental Services",
    "service_type": "",
    "socials": "{\"instagram\": null, \"facebook\": \"https://www.facebook.com/Aura-Dental-1867523963494091/\"}",
    "source": "adaptive_market_crawler",
    "speed_evidence": "I counted 8 scripts and 5 images on the homepage (4 blocking scripts, 5 images without lazy-loading).",
    "speed_score": 90,
    "ssl": 1,
    "ssl_present": null,
    "stage": "New",
    "subject_variant": "B",
    "suppressed_at": null,
    "suppression_reason": null,
    "testimonial_evidence": "",
    "tier": null,
    "title_present": null,
    "unsubscribe_token": "c7b6d9460342437eb995b1a0a33e2d9a",
    "viewport_present": null,
    "website": "http://www.auradental.ca/",
    "website_platform_normalized": null,
    "wrong_contact": 0
  },
  "message_health": {
    "analysis_error": "",
    "message_failed": false,
    "message_last_error": "",
    "message_safety_issues": {},
    "message_safety_status": "PASS",
    "message_status": "message_ready"
  },
  "operational": {
    "blockers": [
      "Already sent",
      "Not outreach_ready (current display status: sent)"
    ],
    "operational_eligibility": "CANNOT_SEND"
  },
  "package_quality": {
    "component_scores": {
      "agency_penalty": 0,
      "email_reliability": 15,
      "evidence_quality": 20,
      "expert_confidence": 10,
      "factual_precision": 5,
      "issue_strength": 10,
      "message_quality": 15,
      "review_consistency": 10,
      "target_qualification": 10,
      "tone_safety": 5
    },
    "notes": [],
    "package_quality_class": "ELITE",
    "package_quality_score": 100
  },
  "review": {
    "confidence_inputs": {
      "clarity": 2,
      "classifier_confidence": 1,
      "evidence_count": 2,
      "screenshot_used": true
    },
    "evidence": [
      "Despite having a 4.8 rating with 161 reviews, zero reviews or star ratings are displayed anywhere on the visible page \u2014 this social proof is completely hidden from potential patients making a booking decision.",
      "No trust badges, certifications, insurance accepted logos, or professional affiliations are visible on the page, leaving visitors with only a generic \u0027Welcome to Aura Dental\u0027 headline and no credible third-party validation to reduce anxiety about choosing a new dentist."
    ],
    "expert_confidence": 10,
    "impact": "Dental patients are high-consideration buyers who rely heavily on peer validation before booking. Suppressing 161 reviews and a 4.8 rating means the site\u0027s strongest conversion asset is invisible, directly reducing booking confidence and increasing drop-off before clicking \u0027Book Now\u0027.",
    "primary_issue": "weak trust signals",
    "recommended_angle": "Add a prominent review strip directly below the hero image showing the 4.8-star rating and review count (e.g., \u00274.8 \u2605 from 161 Google Reviews\u0027), and include 2\u20133 patient quote snippets near the \u0027Book Now\u0027 CTA to convert trust into immediate action.",
    "reconciliation": {
      "cta_confidence": "high",
      "headline_confidence": "high",
      "reviews_confidence": "high",
      "trust_confidence": "high",
      "visual_cta_text": "Book Now",
      "visual_headline": "Welcome to Aura Dental",
      "visual_reviews_visible": false,
      "visual_trust_visible": false,
      "visual_uncertain": false
    },
    "review_status": "ready",
    "visual_uncertain": false
  },
  "sendability": {
    "approval_ok": false,
    "approval_reason": "Lead is not in outreach_ready status.",
    "approve_for_send_allowed": false,
    "blockers": [
      "Already sent",
      "Not outreach_ready (current display status: sent)"
    ],
    "can_send_core": false,
    "display_status": "sent",
    "eligibility_label": "NOT SENDABLE",
    "has_message": true,
    "has_subject": true,
    "reject_action_allowed": false,
    "review_action_allowed": false,
    "review_approved": true,
    "send_action_allowed": false,
    "send_approved": true,
    "sendable_email": true,
    "transport_ready": false,
    "warnings": []
  }
}