{
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    "address": "2130 Broad St, Regina",
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    "audit_completed_at": "2026-06-21 17:25:57",
    "audit_issues": "[\"I couldn\u0027t find pricing or package guidance on the homepage, which makes it harder for visitors to judge fit quickly - that often leads to comparison-shopping instead of a direct enquiry.\", \"I counted 20 scripts and 40 images on the homepage (13 blocking scripts, 40 images without lazy-loading). That can slow down initial load and add friction before visitors engage - which often leads to early drop-off, especially on mobile.\"]",
    "audit_last_error": null,
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    "body_text": "Tru-Fit Denture Clinic, Regina, Saskatchewan, Implant Solutions, Dentures, denturists, denturists, Sask, SK. 306-352-2552 2130 Broad Street Regina SK S4P 1Y5 ORAL ARTS DENTURE STUDIO \u0026 Night Guards Sports Guards Custom Implants Amazing Smiles Custom Dentures Thank you to the cast and crew for helping out making this commercial. It will first air tomorrow night at 9:00 during CSI. Posted by Tru-Fit Denture Clinic on Tuesday, February 11, 2014 Your safety is our top priority. Tru-Fit Denture Clinic is committed to providing a safe and healthy environment for our clients and we\u0027ve implemented new measures at our facility to ensure this mandate. Our commitment to this includes stringent cleaning and sanitization of all surfaces and the use of personal protective gear to ensure the continued health and wellness of you and our associates. 2130 Broad Street Regina SK S4P 1Y5 ORAL ARTS DENTURE STUDIO \u0026 Night Guards Sports Guards Custom Implants Amazing Smiles Post by Tru-Fit Denture Clinic . Custom Dentures What\u00e2\u0080\u0099s Happening At Tru-Fit Denture Clinic CLINIC ORAL ARTS DENTURE STUDIO \u0026 306-352-2552 TRU-FIT Mon - Thur  8:30am - 4:30pm Fridays 8:30am - 12:00pm 306-352-2552 Home Services Faq\u0027s About Us Contact 2130 Broad Street Regina SK S4P 1Y5",
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    "contact_pages_checked": "[\"http://trufitdenture.com/\", \"http://trufitdenture.com/contact\", \"http://trufitdenture.com/contact-us\", \"http://trufitdenture.com/contact-us/\", \"http://trufitdenture.com/contact-us.html\", \"http://trufitdenture.com/contact.html\", \"http://trufitdenture.com/about\", \"http://trufitdenture.com/about-us\", \"http://trufitdenture.com/team\", \"http://trufitdenture.com/staff\", \"http://trufitdenture.com/our-team\", \"http://trufitdenture.com/company\", \"http://trufitdenture.com/office\", \"http://trufitdenture.com/locations\", \"http://trufitdenture.com/location\"]",
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    "conversion_score": 100,
    "created_at": "2026-06-20 02:57:49",
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    "customer_status_at": null,
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    "do_not_contact": 0,
    "domain": "trufitdenture.com",
    "domain_final_url": "https://trufitdenture.com/",
    "domain_health_checked_at": "2026-06-21T17:19:51+00:00",
    "domain_health_reason": "reachable",
    "domain_health_status": "healthy",
    "email": "trufitdentureclinic@sasktel.net",
    "email_confidence": "high",
    "email_source": "mailto",
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    "enrichment_completed_at": "2026-06-21 17:20:00",
    "enrichment_failure_type": null,
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    "expert_confidence": 10,
    "expert_review_v2": "{\"primary_issue\": \"missing or weak CTA\", \"evidence\": [\"The only visible CTA button on the page is \u0027Follow\u0027 \\u2014 a social media follow button for their Facebook page \\u2014 which drives users away from the website rather than converting them into patients booking an appointment.\", \"Despite offering high-intent services (implants, dentures, custom appliances), there is no \u0027Book Appointment\u0027, \u0027Request Consultation\u0027, or \u0027Get a Free Quote\u0027 CTA anywhere above the fold; the phone number is buried in a small sidebar widget with no prominent call-to-action framing around it.\"], \"impact\": \"Visitors with high purchase intent (searching for dentures or implants) have no clear next step to convert. Without a direct booking or consultation CTA, the page bleeds qualified traffic with no conversion mechanism, likely resulting in high bounce rates and lost appointments.\", \"recommended_angle\": \"Add a prominent, high-contrast \u0027Book a Free Consultation\u0027 or \u0027Schedule Your Appointment\u0027 button directly below the headline and repeat it after each service section. Frame the phone number with urgency copy like \u0027Call Today \\u2014 Same Week Appointments Available\u0027 to create an immediate action path.\", \"expert_confidence\": 10, \"confidence_inputs\": {\"screenshot_used\": true, \"evidence_count\": 2, \"clarity\": 2, \"classifier_confidence\": 1}, \"reconciliation\": {\"visual_headline\": \"\", \"headline_confidence\": \"low\", \"visual_cta_text\": \"Follow\", \"cta_confidence\": \"high\", \"visual_reviews_visible\": false, \"reviews_confidence\": \"medium\", \"visual_trust_visible\": true, \"trust_confidence\": \"medium\", \"verified_headline\": \"Get Your Special Straumann Implant\", \"headline_correct\": false, \"verified_cta_text\": \"Follow\", \"cta_correct\": true, \"reviews_correct\": true, \"trust_correct\": true, \"visual_uncertain\": true}, \"visual_uncertain\": true, \"review_status\": \"ready\"}",
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    "generated_message": "Hi Tru-Fit Denture Clinic, while reviewing your site I noticed the only visible CTA button is a Facebook \"Follow\" link \u2014 which sends visitors away rather than toward booking.\n\nYour phone number is also buried in a sidebar widget with no framing around it, which makes the next step less clear for someone actively searching for dentures or implants.\n\nThe first change I\u0027d test: replace that \"Follow\" button with a high-contrast \"Book a Consultation\" button above the fold, and wrap the phone number with a short line like \"Call Today \u2014 Same Week Appointments Available.\"\n\nIf useful, I can send the first CTA change I\u0027d test.",
    "generated_outreach_email": "Hi Tru-Fit Denture Clinic, while reviewing your site I noticed the only visible CTA button is a Facebook \"Follow\" link \u2014 which sends visitors away rather than toward booking.\n\nYour phone number is also buried in a sidebar widget with no framing around it, which makes the next step less clear for someone actively searching for dentures or implants.\n\nThe first change I\u0027d test: replace that \"Follow\" button with a high-contrast \"Book a Consultation\" button above the fold, and wrap the phone number with a short line like \"Call Today \u2014 Same Week Appointments Available.\"\n\nIf useful, I can send the first CTA change I\u0027d test.",
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    "h1_count": 0,
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    "has_pricing": 0,
    "has_service_keyword": 0,
    "has_testimonials": 1,
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    "id": 953,
    "impact_summary": "Tru-Fit Denture Clinic\u0027s website has three critical conversion failures: no headline or value proposition to orient new visitors, no functional lead-capture mechanism beyond a static phone number, and trust signals anchored to a 2014 Facebook post with no schema markup or visible patient reviews. Together these issues mean the site is actively losing patients to better-optimised Regina competitors at every stage of the decision journey.",
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    "insights": "{\"issues\": [{\"problem\": \"No H1 headline or value proposition above the fold \\u2014 the homepage opens with product images and service icons but no clear statement of who Tru-Fit serves, what they offer, or why a visitor should choose them over another Regina denture clinic.\", \"evidence\": \"structural: homepage_h1_text is empty; visible: screenshot shows service category images (Custom Implants, Amazing Smiles, Night Guards, Sports Guards, Custom Dentures) with no headline framing the page; structural: meta_title is a keyword-stuffed list rather than a patient-facing statement.\", \"impact\": \"A visitor landing here likely thinks: \u0027Is this even a real clinic or just a product catalogue?\u0027 Instead of a missing headline, high-converting sites use a specific patient-benefit H1 such as \u0027Regina\u0027s Trusted Denture Specialists \\u2014 Comfortable, Natural-Looking Dentures Since [Year].\u0027 This causes visitors to hesitate and leave within seconds, resulting in lost bookings from patients comparing multiple Regina clinics online.\", \"fix\": \"Add a clear H1 above the fold that names the city, the core benefit, and a differentiator \\u2014 e.g., \u0027Custom Dentures \u0026 Implant Solutions in Regina, SK \\u2014 Direct to Public, No Referral Needed.\u0027 Follow immediately with a single primary CTA button labelled \u0027Book a Free Consultation\u0027 linked to the contact page or a booking form.\", \"priority\": \"HIGH\", \"category\": \"conversion\"}, {\"problem\": \"No contact form, no clickable phone CTA, and no online booking option \\u2014 the only conversion path is a plain \u0027Contact\u0027 nav link that leads to a static page showing a phone number and email address, with no form to capture leads.\", \"evidence\": \"structural: contact_form_present is false; structural: phone_cta_present is false; structural: booking_cta_present is false; visible: screenshot shows no sticky call button, no embedded form, and no click-to-call element anywhere in the visible page area; external: business has only 16 Google reviews at 4.3 stars, suggesting low digital lead volume.\", \"impact\": \"A visitor landing here likely thinks: \u0027I have to call during business hours or send an email and hope someone replies \\u2014 I\u0027ll just find another clinic.\u0027 Instead of a static contact page, high-converting dental and denture sites use an embedded short form (name, phone, preferred time) visible on the homepage and a sticky click-to-call button on mobile. This causes visitors to leave without making contact, resulting in lost calls and appointment bookings especially from after-hours mobile users.\", \"fix\": \"Embed a 3-field contact form (name, phone number, message) directly on the homepage and contact page. Add a sticky mobile click-to-call button displaying \u0027306-352-2552\u0027 that persists on scroll. Label the nav CTA \u0027Book Appointment\u0027 instead of \u0027Contact\u0027 to signal action. Connect form submissions to the clinic email immediately.\", \"priority\": \"HIGH\", \"category\": \"conversion\"}, {\"problem\": \"Outdated social proof and no structured trust signals \\u2014 the homepage features a Facebook post from February 11, 2014 referencing a CSI television commercial as the primary testimonial content, and there are no patient reviews, credentials callouts, or schema markup present.\", \"evidence\": \"structural: testimonial_evidence references a 2014 Facebook post about a TV commercial airing during CSI; structural: schema_present is false and schema_local_present is false; external: only 16 Google reviews exist despite the clinic listing Neil B. Cromarty FACD DD and Dustin N. Cromarty DD as credentialed denturists; visible: screenshot shows no visible star ratings, patient quotes, or trust badges on the homepage.\", \"impact\": \"A visitor landing here likely thinks: \u0027This site looks like it hasn\u0027t been updated in years \\u2014 are they even still open?\u0027 Instead of a decade-old social post, high-converting clinic sites use current patient testimonials with first names, a visible Google rating widget, and denturist credential badges near the top of the page. This causes visitors to not trust the clinic\u0027s active status or quality, resulting in lost leads to competitors with more visible and recent social proof.\", \"fix\": \"Remove the 2014 Facebook post from the homepage. Add a Google Reviews widget showing the current 4.3-star rating and pulling recent reviews. Display Neil Cromarty\u0027s FACD DD credential and years in practice prominently on the homepage and about page. Add LocalBusiness and Dentist schema markup to improve trust signals in Google search results and enable rich snippets.\", \"priority\": \"HIGH\", \"category\": \"trust\"}], \"summary\": \"Tru-Fit Denture Clinic\u0027s website has three critical conversion failures: no headline or value proposition to orient new visitors, no functional lead-capture mechanism beyond a static phone number, and trust signals anchored to a 2014 Facebook post with no schema markup or visible patient reviews. Together these issues mean the site is actively losing patients to better-optimised Regina competitors at every stage of the decision journey.\", \"priority\": \"high\", \"email_body\": \"Subject: 3 Issues Costing Tru-Fit Denture Clinic Bookings Right Now\\n\\nHi Neil and Dustin,\\n\\nI reviewed your website at trufitdenture.com and found three specific problems that are likely causing potential patients in Regina to leave without contacting you.\\n\\n1. NO HEADLINE ON YOUR HOMEPAGE\\nYour site opens with product images but no statement explaining who you are or why someone should choose you. Visitors have no reason to stay. A single clear headline like \u0027Custom Dentures and Implant Solutions in Regina \\u2014 Direct to Public\u0027 would immediately tell a new visitor they are in the right place.\\n\\n2. NO WAY TO BOOK OR ENQUIRE ONLINE\\nYour site has no contact form, no click-to-call button, and no online booking. Patients who visit after 4:30pm or on a Saturday have no way to reach you except sending an email and waiting. Every one of those visitors is a lost appointment. Adding a simple 3-field form and a mobile call button would capture those leads automatically.\\n\\n3. YOUR MOST VISIBLE TESTIMONIAL IS FROM 2014\\nThe main social proof on your homepage is a Facebook post from February 2014 about a CSI television spot. To a new visitor today, this signals an abandoned or outdated business. Replacing this with your current Google rating and a few recent patient quotes would immediately rebuild credibility.\\n\\nThese are all fixable quickly and the impact on new patient enquiries would be direct and measurable.\\n\\nWould you be open to a 15-minute call this week to walk through what a fix would look like for your site specifically?\\n\\nBest regards\"}",
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    "outreach_subject": "Your CTA is hard to act on",
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    "sent_at": "2026-06-27 18:01:19",
    "seo_score": 90,
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    "service_type": "",
    "socials": "{\"instagram\": null, \"facebook\": \"https://www.facebook.com/TruFitDentureClinic\"}",
    "source": "adaptive_market_crawler",
    "speed_evidence": "I counted 20 scripts and 40 images on the homepage (13 blocking scripts, 40 images without lazy-loading).",
    "speed_score": 90,
    "ssl": 1,
    "ssl_present": null,
    "stage": "New",
    "subject_variant": "B",
    "suppressed_at": null,
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    "testimonial_evidence": "Thank you to the cast and crew for helping out making this commercial. It will first air tomorrow night at 9:00 during CSI. Posted by Tru-Fit Denture Clinic on Tuesday, February...",
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      "The only visible CTA button on the page is \u0027Follow\u0027 \u2014 a social media follow button for their Facebook page \u2014 which drives users away from the website rather than converting them into patients booking an appointment.",
      "Despite offering high-intent services (implants, dentures, custom appliances), there is no \u0027Book Appointment\u0027, \u0027Request Consultation\u0027, or \u0027Get a Free Quote\u0027 CTA anywhere above the fold; the phone number is buried in a small sidebar widget with no prominent call-to-action framing around it."
    ],
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    "primary_issue": "missing or weak CTA",
    "recommended_angle": "Add a prominent, high-contrast \u0027Book a Free Consultation\u0027 or \u0027Schedule Your Appointment\u0027 button directly below the headline and repeat it after each service section. Frame the phone number with urgency copy like \u0027Call Today \u2014 Same Week Appointments Available\u0027 to create an immediate action path.",
    "reconciliation": {
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