{
  "lead": {
    "address": "1133 Broadway Ave, Regina",
    "analysis_error": null,
    "analysis_version": "v2_reconciled_scored_2026_05",
    "analyzed_at": "2026-06-21 17:21:49",
    "approved_for_send": 1,
    "archived": 0,
    "audit_attempts": 1,
    "audit_completed_at": "2026-06-21 17:21:49",
    "audit_issues": "[\"There are no visible testimonials on the homepage, which reduces trust for first-time visitors - that often leads to hesitation or comparison before they contact you.\", \"I couldn\u0027t find pricing or package guidance on the homepage, which makes it harder for visitors to judge fit quickly - that often leads to comparison-shopping instead of a direct enquiry.\", \"I counted 29 scripts and 2 images on the homepage (0 blocking scripts, 1 images without lazy-loading). That can slow down initial load and add friction before visitors engage - which often leads to early drop-off, especially on mobile.\"]",
    "audit_last_error": null,
    "audit_locked_at": null,
    "audit_locked_by": null,
    "audit_status": "audited",
    "authority_score": null,
    "body_text": "Broadway Dental - Dentist in Regina 0 Skip to Content Broadway Dental About Our Team Services \u0026 Procedures Contact Us Open Menu Close Menu Broadway Dental About Our Team Services \u0026 Procedures Contact Us Open Menu Close Menu About Our Team Services \u0026 Procedures Contact Us Now accepting new patients. Book An Appointment Welcome to Broadway Dental in Regina, SK. Welcome to Broadway Dental Clinic, conveniently located at 1133 Broadway Avenue in Regina. We accept new patients of all ages and emergency appointments are welcome. Our hours of operation are Monday - Thursday: 8:00am to 5:00pm and Fridays from 8:00am - 12:00pm. Learn More Book An Appointment Today Contact Us Broadway Dental (306) 522-4978 1133 Broadway Ave, Regina, SK S4P 1E4 Our hours of operation are Monday - Thursday: 8:00am - 5:00pm and Fridays from 8:00am - 12:00pm. Copyright \u00a9 Broadway Dental Regina. All rights reserved. | Made by Makewell Creative Co. About Our Team Services \u0026 Procedures Gallery Contact Us",
    "booking_cta_present": null,
    "booking_link": null,
    "bounce_count": 0,
    "bounced_at": null,
    "business_memory_id": 635,
    "candidate_fingerprint": "1bb76eaab6423c2e78186c5a8d48fe2cd80d704a",
    "city": "Regina",
    "commercial_angle_normalized": "booking-quote-friction",
    "contact_extraction_metrics": "{\"pages_checked\": 3, \"pages_with_contact_signals\": 1, \"emails_found_raw\": 2, \"emails_rejected\": 0, \"extraction_sources_used\": [\"contact_page\", \"mailto\"], \"crawl_depth_reached\": 0, \"extraction_runtime_seconds\": 0.74, \"retry_count\": 1, \"failure_type\": null, \"retry_after\": null, \"domain_health_status\": \"healthy\", \"domain_health_reason\": \"reachable\", \"js_contact_attempted\": 0, \"js_contact_status\": \"skipped\"}",
    "contact_form": 0,
    "contact_form_present": null,
    "contact_page": "https://broadwaydentalregina.ca/contact-us",
    "contact_pages_checked": "[\"https://broadwaydentalregina.ca/\", \"https://broadwaydentalregina.ca/contact\", \"https://broadwaydentalregina.ca/contact-us\"]",
    "contactable": 1,
    "conversion_score": 95,
    "created_at": "2026-06-20 02:57:40",
    "cta_text": "Contact Us",
    "customer_status": null,
    "customer_status_at": null,
    "delivery_status": "sent",
    "do_not_contact": 0,
    "domain": "broadwaydentalregina.ca",
    "domain_final_url": "https://broadwaydentalregina.ca/",
    "domain_health_checked_at": "2026-06-21T17:08:50+00:00",
    "domain_health_reason": "reachable",
    "domain_health_status": "healthy",
    "email": "reception@broadwaydentalregina.ca",
    "email_confidence": "high",
    "email_source": "mailto",
    "enrichment_attempts": 1,
    "enrichment_completed_at": "2026-06-21 17:08:50",
    "enrichment_failure_type": null,
    "enrichment_last_error": null,
    "enrichment_locked_at": null,
    "enrichment_locked_by": null,
    "enrichment_retry_after": null,
    "enrichment_status": "contact_enriched",
    "experiment_control_group": 0,
    "experiment_id": null,
    "experiment_variant": null,
    "expert_confidence": 10,
    "expert_review_v2": "{\"primary_issue\": \"missing or weak CTA\", \"evidence\": [\"The primary above-the-fold CTA is \u0027LEARN MORE\u0027 \\u2014 a passive, non-committal button that directs users deeper into the site rather than prompting the high-intent action of booking an appointment, which is the #1 conversion goal for a dental clinic.\", \"No \u0027Book Appointment\u0027 or \u0027Request Appointment\u0027 button exists anywhere in the hero section; the only secondary CTA mentioned is a generic \u0027Contact Us\u0027 link, leaving patients with no direct, frictionless path to schedule \\u2014 despite the copy explicitly stating \u0027new patients of all ages\u0027 and \u0027emergency appointments are welcome,\u0027 which signals high-intent visitors who need an immediate action path.\"], \"impact\": \"Dental patients searching for a provider are high-intent and time-sensitive. A \u0027Learn More\u0027 CTA creates an unnecessary extra step that bleeds conversions \\u2014 visitors who would book are instead sent to an informational page, increasing drop-off before any appointment action is taken.\", \"recommended_angle\": \"Replace \u0027LEARN MORE\u0027 with a high-contrast \u0027Book an Appointment\u0027 button linked directly to a booking form or scheduling tool. Add a secondary \u0027Call Now\u0027 button displaying the phone number inline. This directly matches visitor intent and removes friction from the conversion path.\", \"expert_confidence\": 10, \"confidence_inputs\": {\"screenshot_used\": true, \"evidence_count\": 2, \"clarity\": 2, \"classifier_confidence\": 1}, \"reconciliation\": {\"visual_headline\": \"Welcome to Broadway Dental in Regina, SK.\", \"headline_confidence\": \"high\", \"visual_cta_text\": \"LEARN MORE\", \"cta_confidence\": \"high\", \"visual_reviews_visible\": false, \"reviews_confidence\": \"high\", \"visual_trust_visible\": false, \"trust_confidence\": \"high\", \"visual_uncertain\": false}, \"visual_uncertain\": false, \"review_status\": \"ready\"}",
    "facebook": null,
    "first_seen_search_id": 104,
    "future_timing_at": null,
    "generated_message": "Hi Broadway Dental Clinic \u2014 while reviewing your homepage, I noticed the primary hero CTA reads \u0027LEARN MORE\u0027 rather than prompting an appointment directly.\n\nGiven your copy already calls out emergency appointments and new patients, that button creates friction by sending visitors to an informational page instead of a booking path.\n\nThe first change I\u0027d test: replace \u0027LEARN MORE\u0027 with a high-contrast \u0027Book an Appointment\u0027 button linked to your scheduling form, plus a secondary \u0027Call Now\u0027 button with your number inline.\n\nIf useful, I can send the first CTA change I\u0027d test.",
    "generated_outreach_email": "Hi Broadway Dental Clinic \u2014 while reviewing your homepage, I noticed the primary hero CTA reads \u0027LEARN MORE\u0027 rather than prompting an appointment directly.\n\nGiven your copy already calls out emergency appointments and new patients, that button creates friction by sending visitors to an informational page instead of a booking path.\n\nThe first change I\u0027d test: replace \u0027LEARN MORE\u0027 with a high-contrast \u0027Book an Appointment\u0027 button linked to your scheduling form, plus a secondary \u0027Call Now\u0027 button with your number inline.\n\nIf useful, I can send the first CTA change I\u0027d test.",
    "google_maps": "https://maps.google.com/?cid=5095750854445222223",
    "google_place_id": "ChIJF8-iGDAeHFMRT8kZV2e-t0Y",
    "guessed_emails": null,
    "h1_count": 1,
    "h1_text": "Now accepting new patients.",
    "has_city_in_content": 1,
    "has_city_in_h1": 0,
    "has_city_in_title": 1,
    "has_clear_cta": 1,
    "has_pricing": 0,
    "has_service_keyword": 0,
    "has_testimonials": 0,
    "has_website": null,
    "id": 913,
    "impact_summary": "Broadway Dental\u0027s website has three compounding conversion problems: a weak above-the-fold CTA with no visible social proof, a missing meta description and local schema that reduce search visibility and click-through, and a services page that lists procedures without context or micro-CTAs. Together these issues reduce the site\u0027s ability to attract, reassure, and convert new patients, particularly given the low review count of 22 and a 4.1 rating that is not being leveraged anywhere on the site.",
    "industry_normalized": null,
    "insights": "{\"issues\": [{\"problem\": \"Weak hero CTA and missing trust signals above the fold\", \"evidence\": \"visible: The homepage hero section shows a \u0027LEARN MORE\u0027 button as the primary call-to-action, with muted low-contrast text on a dark navy background. The heading reads \u0027Welcome to Broadway Dental in Regina, SK.\u0027 with no social proof, star ratings, or patient count visible. structural: booking_cta_present is false, phone_cta_present is false, testimonial_evidence is empty, and review_count is only 22 with a 4.1 rating that is not displayed on the page.\", \"impact\": \"A visitor landing here likely thinks: \u0027This looks like a generic dental site \\u2014 I have no reason to choose them over anyone else.\u0027 Instead of a vague \u0027LEARN MORE\u0027 button, high-converting sites use a direct action CTA like \u0027Book Your First Appointment\u0027 paired with a visible star rating and patient count. This causes visitors to hesitate and bounce without converting, resulting in lost bookings from new patients who were already searching for a dentist in Regina.\", \"fix\": \"Replace the \u0027LEARN MORE\u0027 CTA with \u0027Book an Appointment Today\u0027 linking directly to a booking form or phone call. Add a visible trust badge near the CTA showing \u00274.1 Stars | 22 Google Reviews\u0027 and emphasize the clinic\u0027s 40+ years of operation (established 1982). Ensure the CTA button uses a high-contrast color such as bright white or yellow against the dark navy background to meet WCAG contrast standards.\", \"priority\": \"HIGH\", \"category\": \"conversion\"}, {\"problem\": \"No meta description and missing LocalBusiness schema reduce search click-through and local visibility\", \"evidence\": \"structural: meta_description is empty string, schema_present is true but schema_local_present is false. external: The business serves Regina, SK and operates as a dental clinic, yet no LocalBusiness or Dentist schema type is implemented to reinforce local SEO signals. visible: The page title is \u0027Broadway Dental - Dentist in Regina\u0027 which is functional but unsupported by any meta description to drive clicks from search results.\", \"impact\": \"A visitor landing here likely thinks: \u0027I found this in search but the listing had no description \\u2014 I almost clicked the competitor instead.\u0027 Instead of a blank meta description, high-converting local dental sites use a compelling 155-character summary like \u0027Broadway Dental in Regina offers general dentistry for all ages. Accepting new patients. Call (306) 522-4978 or book online.\u0027 This causes visitors to not click through from Google at all, resulting in lost new patient leads before they even reach the site.\", \"fix\": \"Write and implement a meta description of 150\\u2013155 characters that includes the primary keyword \u0027dentist in Regina\u0027, the new patient offer, and a call to action. Add Dentist LocalBusiness schema markup including name, address, phone, hours, geo coordinates, and aggregateRating using the existing 4.1 / 22 review data to enable rich results in Google search.\", \"priority\": \"HIGH\", \"category\": \"trust\"}, {\"problem\": \"Services page lists procedures as plain text with no descriptions, pricing context, or conversion pathway\", \"evidence\": \"visible: The Services \u0026 Procedures page displays a plain bulleted list of 11 service names including Exams, Cleanings, Fillings, Crown and Bridge, Implants, Extractions, Root Canal Treatment, Whitening, Night guards, and referral services with no explanations, imagery, or individual CTAs. structural: contact_form_present is false, pricing_evidence is empty, booking_cta_present is false. The only action available is a single \u0027Book An Appointment\u0027 button at the bottom of the page.\", \"impact\": \"A visitor landing here likely thinks: \u0027I don\u0027t know what to expect, what it costs, or if they can help my specific problem \\u2014 I\u0027ll look elsewhere.\u0027 Instead of a bare list of service names, high-converting dental sites use individual service cards with a 2\\u20133 sentence patient-benefit description, an FAQ snippet, and a \u0027Book for This Service\u0027 micro-CTA per item. This causes visitors to leave without booking because they cannot self-qualify or feel confident the clinic handles their specific need, resulting in lost appointment bookings for high-value procedures like implants and crowns.\", \"fix\": \"Expand each service into a card or accordion with a 2\\u20133 sentence plain-language description focused on patient benefit, not clinical terminology. Add a \u0027Learn More\u0027 or \u0027Book a Consultation\u0027 CTA per service. For high-value services like implants and whitening, include a brief FAQ or \u0027What to expect\u0027 section. This improves both conversion and SEO by creating indexable content for each procedure keyword.\", \"priority\": \"MEDIUM\", \"category\": \"offer\"}], \"summary\": \"Broadway Dental\u0027s website has three compounding conversion problems: a weak above-the-fold CTA with no visible social proof, a missing meta description and local schema that reduce search visibility and click-through, and a services page that lists procedures without context or micro-CTAs. Together these issues reduce the site\u0027s ability to attract, reassure, and convert new patients, particularly given the low review count of 22 and a 4.1 rating that is not being leveraged anywhere on the site.\", \"priority\": \"high\", \"email_body\": \"Subject: 3 Quick Wins to Get More New Patients from Broadway Dental\u0027s Website\\n\\nHi there,\\n\\nI took a close look at broadwaydental.ca and found three specific issues that are likely costing you new patient bookings every week.\\n\\n1. Your hero CTA says \u0027Learn More\u0027 \\u2014 not \u0027Book an Appointment\u0027. High-converting dental sites use a direct booking CTA with a visible star rating right below the headline. Visitors who arrive ready to book are clicking away because there\u0027s no clear next step or reason to choose you over a competitor.\\n\\n2. Your meta description is completely blank. This means Google shows random text in search results, and your click-through rate from people searching \u0027dentist Regina\u0027 is lower than it should be. A well-written 155-character description with your phone number and new patient offer can meaningfully increase organic traffic.\\n\\n3. Your Services page is a plain list with no descriptions or individual CTAs. For high-value procedures like implants and crowns, patients want to know what to expect before they call. Adding 2\\u20133 sentences per service and a micro-CTA can increase bookings for your most profitable treatments.\\n\\nAll three of these are fixable within a few hours of focused work. I\u0027d be happy to walk you through exactly what to change on a quick call \\u2014 no obligation.\\n\\nWould you have 15 minutes this week?\\n\\nBest regards\"}",
    "insights_attempts": 1,
    "insights_completed_at": "2026-06-21 17:33:15",
    "insights_last_error": null,
    "insights_locked_at": null,
    "insights_locked_by": null,
    "instagram": null,
    "js_contact_attempted": 0,
    "js_contact_checked_at": null,
    "js_contact_error": null,
    "js_contact_status": "skipped",
    "last_analyzed_at": "2026-06-21 17:33:52",
    "last_contact_enriched_at": "2026-06-21T17:08:50+00:00",
    "last_error": null,
    "last_operator_action": null,
    "last_operator_action_at": null,
    "last_operator_actor": null,
    "last_reply_classified_at": null,
    "lead_identity": "0e83d438fafb9649f619bbc5956e6adeb62572fc",
    "legacy_score": null,
    "loss_reason": null,
    "manual_override": 0,
    "meeting_booked_at": null,
    "memory_context": {
      "business_memory_id": 635,
      "business_suppressed": false,
      "business_suppression_reason": null,
      "business_uuid": "01b8449b-c46d-4158-b9ce-0489af40e764",
      "contact_suppressed": false,
      "contact_suppression_reason": null,
      "cooldown_until": null,
      "prior_bounce_count": 0,
      "prior_open_count": 0,
      "prior_reply_count": 0,
      "prior_sent_count": 1,
      "prior_unsubscribe_count": 0
    },
    "message_attempts": 1,
    "message_completed_at": "2026-06-21 17:33:52",
    "message_failed": 0,
    "message_generated_at": "2026-06-21 17:33:52",
    "message_last_error": null,
    "message_locked_at": null,
    "message_locked_by": null,
    "message_safety_issues": "{}",
    "message_safety_status": "PASS",
    "message_status": "message_ready",
    "message_type": "ai",
    "meta_description": "",
    "meta_description_present": null,
    "meta_title": "Broadway Dental - Dentist in Regina",
    "mobile_friendly": 1,
    "name": "Broadway Dental Clinic",
    "no_email_reason": null,
    "normalized_address": "1133 broadway ave",
    "normalized_name": "broadway dental clinic",
    "normalized_phone": "3065224978",
    "open_count": 0,
    "open_tracking_token": "00c938c3160249bd9ae02a8412ab9206",
    "opened_at": null,
    "operational_eligibility": null,
    "opportunity_score": null,
    "opportunity_type": null,
    "outreach_insight": null,
    "outreach_message": "Hi Broadway Dental Clinic \u2014 while reviewing your homepage, I noticed the primary hero CTA reads \u0027LEARN MORE\u0027 rather than prompting an appointment directly.\n\nGiven your copy already calls out emergency appointments and new patients, that button creates friction by sending visitors to an informational page instead of a booking path.\n\nThe first change I\u0027d test: replace \u0027LEARN MORE\u0027 with a high-contrast \u0027Book an Appointment\u0027 button linked to your scheduling form, plus a secondary \u0027Call Now\u0027 button with your number inline.\n\nIf useful, I can send the first CTA change I\u0027d test.",
    "outreach_message_id": "\u003c3964de98-d787-4428-8308-15b530c276b7@lead-engine\u003e",
    "outreach_status": "sent",
    "outreach_subject": "Your CTA is hard to act on",
    "package_quality_class": null,
    "package_quality_score": null,
    "page_speed_score": 80,
    "phone": "(306) 522-4978",
    "phone_cta_present": null,
    "pipeline_stage": "New",
    "platform_type": null,
    "pricing_evidence": "",
    "proposal_sent_at": null,
    "proposal_status": null,
    "proposal_status_at": null,
    "qualification_class": "QUALIFIED",
    "qualification_reason": "in-market for searched vertical",
    "rating": 4.1,
    "reconciliation_json": "{\"visual_headline\": \"Welcome to Broadway Dental in Regina, SK.\", \"headline_confidence\": \"high\", \"visual_cta_text\": \"LEARN MORE\", \"cta_confidence\": \"high\", \"visual_reviews_visible\": false, \"reviews_confidence\": \"high\", \"visual_trust_visible\": false, \"trust_confidence\": \"high\", \"visual_uncertain\": false}",
    "reconciliation_status": "success",
    "referral_business_name": null,
    "referral_contact_email": null,
    "replied_at": null,
    "reply_classification": null,
    "reply_classification_confidence": null,
    "reply_count": 0,
    "revenue_amount": null,
    "revenue_currency": null,
    "review_attempts": 0,
    "review_completed_at": null,
    "review_count": 22,
    "review_issue_normalized": "missing-or-weak-cta",
    "review_last_error": null,
    "review_locked_at": null,
    "review_locked_by": null,
    "review_status": "approved",
    "routing_label": null,
    "scheduled_send_at": null,
    "schema_local_present": null,
    "schema_present": 1,
    "score": null,
    "score_breakdown": null,
    "screenshot_captured_at": "2026-06-21 17:21:49",
    "screenshot_desktop": "screenshots/913_desktop.png",
    "screenshot_mobile": "screenshots/913_mobile.png",
    "screenshot_path": "/root/lead-engine/screenshots/913_desktop.png",
    "screenshot_status": "success",
    "search_id": null,
    "sent": 1,
    "sent_at": "2026-06-27 18:00:29",
    "seo_score": 85,
    "service_keyword_hits": null,
    "service_summary": "Contact us to book your next visit.",
    "service_type": "",
    "socials": null,
    "source": "adaptive_market_crawler",
    "speed_evidence": "I counted 29 scripts and 2 images on the homepage (0 blocking scripts, 1 images without lazy-loading).",
    "speed_score": 80,
    "ssl": 1,
    "ssl_present": null,
    "stage": "New",
    "subject_variant": "B",
    "suppressed_at": null,
    "suppression_reason": null,
    "testimonial_evidence": "",
    "tier": null,
    "title_present": null,
    "unsubscribe_token": "52ee6926187a4a49bed4e547370f0fec",
    "viewport_present": null,
    "website": "https://broadwaydentalregina.ca/",
    "website_platform_normalized": null,
    "wrong_contact": 0
  },
  "message_health": {
    "analysis_error": "",
    "message_failed": false,
    "message_last_error": "",
    "message_safety_issues": {},
    "message_safety_status": "PASS",
    "message_status": "message_ready"
  },
  "operational": {
    "blockers": [
      "Already sent",
      "Not outreach_ready (current display status: sent)"
    ],
    "operational_eligibility": "CANNOT_SEND"
  },
  "package_quality": {
    "component_scores": {
      "agency_penalty": 0,
      "email_reliability": 15,
      "evidence_quality": 20,
      "expert_confidence": 10,
      "factual_precision": 5,
      "issue_strength": 14,
      "message_quality": 15,
      "review_consistency": 10,
      "target_qualification": 10,
      "tone_safety": 5
    },
    "notes": [],
    "package_quality_class": "ELITE",
    "package_quality_score": 100
  },
  "review": {
    "confidence_inputs": {
      "clarity": 2,
      "classifier_confidence": 1,
      "evidence_count": 2,
      "screenshot_used": true
    },
    "evidence": [
      "The primary above-the-fold CTA is \u0027LEARN MORE\u0027 \u2014 a passive, non-committal button that directs users deeper into the site rather than prompting the high-intent action of booking an appointment, which is the #1 conversion goal for a dental clinic.",
      "No \u0027Book Appointment\u0027 or \u0027Request Appointment\u0027 button exists anywhere in the hero section; the only secondary CTA mentioned is a generic \u0027Contact Us\u0027 link, leaving patients with no direct, frictionless path to schedule \u2014 despite the copy explicitly stating \u0027new patients of all ages\u0027 and \u0027emergency appointments are welcome,\u0027 which signals high-intent visitors who need an immediate action path."
    ],
    "expert_confidence": 10,
    "impact": "Dental patients searching for a provider are high-intent and time-sensitive. A \u0027Learn More\u0027 CTA creates an unnecessary extra step that bleeds conversions \u2014 visitors who would book are instead sent to an informational page, increasing drop-off before any appointment action is taken.",
    "primary_issue": "missing or weak CTA",
    "recommended_angle": "Replace \u0027LEARN MORE\u0027 with a high-contrast \u0027Book an Appointment\u0027 button linked directly to a booking form or scheduling tool. Add a secondary \u0027Call Now\u0027 button displaying the phone number inline. This directly matches visitor intent and removes friction from the conversion path.",
    "reconciliation": {
      "cta_confidence": "high",
      "headline_confidence": "high",
      "reviews_confidence": "high",
      "trust_confidence": "high",
      "visual_cta_text": "LEARN MORE",
      "visual_headline": "Welcome to Broadway Dental in Regina, SK.",
      "visual_reviews_visible": false,
      "visual_trust_visible": false,
      "visual_uncertain": false
    },
    "review_status": "ready",
    "visual_uncertain": false
  },
  "sendability": {
    "approval_ok": false,
    "approval_reason": "Lead is not in outreach_ready status.",
    "approve_for_send_allowed": false,
    "blockers": [
      "Already sent",
      "Not outreach_ready (current display status: sent)"
    ],
    "can_send_core": false,
    "display_status": "sent",
    "eligibility_label": "NOT SENDABLE",
    "has_message": true,
    "has_subject": true,
    "reject_action_allowed": false,
    "review_action_allowed": false,
    "review_approved": true,
    "send_action_allowed": false,
    "send_approved": true,
    "sendable_email": true,
    "transport_ready": false,
    "warnings": []
  }
}