{
  "lead": {
    "address": "682 Adams St, Regina",
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    "archived": 0,
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    "audit_completed_at": "2026-06-25 22:32:44",
    "audit_issues": "[\"There are no visible testimonials on the homepage, which reduces trust for first-time visitors - that often leads to hesitation or comparison before they contact you.\", \"I counted 38 scripts and 18 images on the homepage (22 blocking scripts, 17 images without lazy-loading). That can slow down initial load and add friction before visitors engage - which often leads to early drop-off, especially on mobile.\"]",
    "audit_last_error": null,
    "audit_locked_at": null,
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    "body_text": "Home | Gunner LiftCrete Co. | Mudjacking Slabjacking Regina, SK Home Foam Jacking Risks About Us Services Mudjacking/Slabjacking Compaction Grouting Compression Pile Underpinning System Shotcrete/Gunite Liquid Backfill Liquid Topsoil Clay Spray Concrete Pumping Grain Bin Leveling and Stabilization Foundation Repair Landscaping Contact/Estimate Request Home Foam Jacking Risks About Us Services Mudjacking/Slabjacking Compaction Grouting Compression Pile Underpinning System Shotcrete/Gunite Liquid Backfill Liquid Topsoil Clay Spray Concrete Pumping Grain Bin Leveling and Stabilization Foundation Repair Landscaping Contact/Estimate Request Special Construction Services Print Page Featured Services Mudjacking / Slabjacking Mudjacking or Slabjacking settled concrete slabs, reinstating them to original elevations. Specializing in Sidewalks, Patios, Driveways, Pool Decks, Garage Floors, Steps, Basement Floors, Factory \u0026 Warehouse Floors, Ramps, Void Filling \u0026 Stabilization. Read More FOAM JACKING IS A SUPPORT RISK Compaction Grouting Injection pipes allow grout below footings or piles to raise foundations and solidify poor ground conditions. This is a recognized structural engineering process. Read More Compression Pile Underpinning System Compression Piling is used to raise and underpin foundations that have settled. Steel casings are jacked into the ground until sufficient resistance is met. The foundation is then raised, and casings are filled with concrete. Read More Shotcrete \u0026 Gunite Repair Application Foundations can be repaired using structurally engineered sprayed concrete. The result is a foundation wall that is stronger and much less expensive than new foundation walls. Read More Liquid Backfill Liquid Backfill is a clay based, water resistant material that can be pumped to improve foundation grading, basement floor heaving and fill voids. It\u2019s also great for refilling new excavations with stable soil material. Read More Liquid Topsoil Imagine improving the grade",
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    "contact_extraction_metrics": "{\"pages_checked\": 1, \"pages_with_contact_signals\": 1, \"emails_found_raw\": 3, \"emails_rejected\": 0, \"extraction_sources_used\": [\"footer\", \"mailto\", \"visible_html\"], \"crawl_depth_reached\": 0, \"extraction_runtime_seconds\": 2.24, \"retry_count\": 1, \"failure_type\": null, \"retry_after\": null, \"domain_health_status\": \"healthy\", \"domain_health_reason\": \"reachable\", \"js_contact_attempted\": 0, \"js_contact_status\": \"skipped\"}",
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    "contact_pages_checked": "[\"https://gunnercorp.ca/\"]",
    "contactable": 1,
    "conversion_score": 100,
    "created_at": "2026-06-25 22:17:52",
    "cta_text": "Contact/Estimate Request",
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    "domain": "gunnercorp.ca",
    "domain_final_url": "https://gunnercorp.ca/",
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    "domain_health_reason": "reachable",
    "domain_health_status": "healthy",
    "email": "gunner@accesscomm.ca",
    "email_confidence": "high",
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    "enrichment_completed_at": "2026-06-25 22:21:38",
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    "expert_review_v2": "{\"primary_issue\": \"unclear value proposition\", \"evidence\": [\"The hero headline reads only \u0027SPECIAL CONSTRUCTION SERVICES\u0027 \\u2014 it communicates no specific benefit, differentiator, or service outcome, leaving visitors with no reason to choose Gunner Co. over competitors.\", \"The above-the-fold area contains zero supporting copy explaining what problem is solved, who is served, or what geographic area is covered \\u2014 a visitor landing cold has no context beyond a vague category label and a construction photo.\"], \"impact\": \"Without a clear value proposition above the fold, visitors cannot quickly determine if this company solves their specific problem, causing high bounce rates before they ever reach the CTA or service details.\", \"recommended_angle\": \"Replace \u0027Special Construction Services\u0027 with a benefit-driven headline such as \u0027Lift \u0026 Level Sunken Concrete \\u2014 Fast, Affordable Mudjacking Across [Region]\u0027 and add a 1-line subheadline that states the core promise (e.g., \u0027Save up to 70% vs. full concrete replacement\u0027).\", \"expert_confidence\": 10, \"confidence_inputs\": {\"screenshot_used\": true, \"evidence_count\": 2, \"clarity\": 2, \"classifier_confidence\": 1}, \"reconciliation\": {\"visual_headline\": \"SPECIAL CONSTRUCTION SERVICES\", \"headline_confidence\": \"high\", \"visual_cta_text\": \"CONTACT/ESTIMATE REQUEST\", \"cta_confidence\": \"high\", \"visual_reviews_visible\": false, \"reviews_confidence\": \"high\", \"visual_trust_visible\": true, \"trust_confidence\": \"medium\", \"verified_headline\": \"SPECIAL CONSTRUCTION SERVICES\", \"headline_correct\": true, \"verified_cta_text\": \"CONTACT/ESTIMATE REQUEST\", \"cta_correct\": true, \"reviews_correct\": true, \"trust_correct\": true, \"visual_uncertain\": false}, \"visual_uncertain\": false, \"review_status\": \"ready\"}",
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    "first_seen_search_id": 111,
    "future_timing_at": null,
    "generated_message": "Hi Gunner LiftCrete Co \u2014 I noticed the homepage headline is not carrying enough of the first impression.\n\nThe clearest issue is that the homepage headline is not doing enough: the hero headline reads only \u0027special construction services\u0027, which weakens the first impression before the rest of the page can help.\n\nIf the headline does not explain why to choose you quickly, the first impression gets weaker than it needs to be.\n\nA more specific headline tied to who you help or what you do would make the first impression clearer.\n\nIf helpful, I can send the headline direction I\u0027d test first.",
    "generated_outreach_email": "Hi Gunner LiftCrete Co \u2014 I noticed the homepage headline is not carrying enough of the first impression.\n\nThe clearest issue is that the homepage headline is not doing enough: the hero headline reads only \u0027special construction services\u0027, which weakens the first impression before the rest of the page can help.\n\nIf the headline does not explain why to choose you quickly, the first impression gets weaker than it needs to be.\n\nA more specific headline tied to who you help or what you do would make the first impression clearer.\n\nIf helpful, I can send the headline direction I\u0027d test first.",
    "google_maps": "https://maps.google.com/?cid=6240185733180897250",
    "google_place_id": "ChIJ38m4xqkfHFMR4je1xtyXmVY",
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    "h1_count": 9,
    "h1_text": "Mudjacking / Slabjacking",
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    "has_city_in_title": 1,
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    "has_service_keyword": 0,
    "has_testimonials": 0,
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    "id": 1188,
    "impact_summary": "Gunner LiftCrete Co\u0027s homepage has three critical conversion barriers: a generic hero headline that fails to communicate location or customer benefit, a complete absence of phone numbers and frictionless contact options, and no visible trust signals \u2014 while a Bitcoin badge actively undermines professional credibility. With only 17 Google reviews to lean on, the site cannot afford to lose visitor confidence at first glance. Fixing these issues in priority order would directly increase estimate requests, calls, and booked jobs from Regina and Prairie Provinces searchers.",
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    "insights": "{\"issues\": [{\"problem\": \"Hero H1 reads \u0027Special Construction Services\u0027 instead of a benefit-driven, location-specific headline that converts visitors into leads\", \"evidence\": \"visible: The hero section displays \u0027SPECIAL CONSTRUCTION SERVICES\u0027 in large white text over a construction site background image. No city name (Regina), no customer benefit, no urgency, and no problem-solution framing is present in the headline. structural: The extracted H1 from HTML confirms \u0027Mudjacking / Slabjacking\u0027 is used as the page title but the visible hero headline fails to speak to the visitor\u0027s pain point or location.\", \"impact\": \"A visitor landing here likely thinks: \u0027Is this even for my area? What problem do they actually solve for me?\u0027 Instead of \u0027Special Construction Services\u0027, high-converting sites use headlines like \u0027Sunken Concrete Fixed Fast \\u2014 Serving Regina \u0026 the Prairie Provinces\u0027 that immediately address the visitor\u0027s problem and location. This causes visitors to hesitate and bounce before scrolling, resulting in lost estimate requests and calls from homeowners and commercial property managers searching for local concrete repair.\", \"fix\": \"Replace the hero H1 with a problem-outcome headline such as: \u0027Sunken Driveway or Settled Foundation? We Lift It \\u2014 Regina \u0026 Prairie Provinces.\u0027 Add a visible subheadline confirming service areas and a direct CTA button like \u0027Get a Free Estimate Today\u0027 placed immediately below in a high-contrast colour (e.g., red or orange matching brand colours).\", \"priority\": \"HIGH\", \"category\": \"conversion\"}, {\"problem\": \"No phone number or instant-contact CTA is visible anywhere on the homepage, and the only conversion path is a vague \u0027Contact/Estimate Request\u0027 nav link with no form present\", \"evidence\": \"structural: phone_cta_present is false, contact_form_present is false, booking_cta_present is false. visible: The navigation bar shows only \u0027Contact/Estimate Request\u0027 as a text nav link \\u2014 no phone number, no click-to-call button, no sticky header CTA, and no inline form or button in the hero section is visible in the screenshot. external: With only 17 reviews and a 4.5 rating, the business cannot rely on brand recognition alone to compel action.\", \"impact\": \"A visitor landing here likely thinks: \u0027How do I actually reach someone? Do I have to hunt for a phone number?\u0027 Instead of a buried nav-link CTA, high-converting sites use a prominently displayed phone number in the header alongside a contrasting \u0027Get Free Estimate\u0027 button that appears both in the hero and as a sticky element on scroll. This causes visitors to leave without converting, resulting in lost inbound calls, quote requests, and booked jobs from high-intent local searchers.\", \"fix\": \"Add a click-to-call phone number in the top-right of the header in large, readable text (minimum 18px). Place a high-contrast CTA button (\u0027Get a Free Estimate\u0027) directly in the hero section below the headline. Add a short inline contact form (Name, Phone, Service Needed) on the homepage rather than routing all conversions through a separate contact page.\", \"priority\": \"HIGH\", \"category\": \"conversion\"}, {\"problem\": \"No visible social proof, reviews, or trust signals appear on the homepage, and the Bitcoin accepted badge undermines professional credibility for a B2B and residential construction audience\", \"evidence\": \"visible: A \u0027Bitcoin Accepted Here\u0027 badge is clearly visible in the upper-left of the hero section. No star ratings, testimonials, years-in-business callout, or recognizable trust badges (BBB, Google rating, industry associations) are visible anywhere on the homepage screenshot. structural: testimonial_evidence is empty. external: The business has a 4.5-star Google rating with 17 reviews \\u2014 a positive signal that is entirely absent from the homepage.\", \"impact\": \"A visitor landing here likely thinks: \u0027A Bitcoin badge on a concrete contractor site? This feels unprofessional \\u2014 can I trust these people with my foundation?\u0027 Instead of displaying a cryptocurrency badge with no accompanying professional trust signals, high-converting contractor sites lead with Google star ratings, years of experience, and client logos or project photos. This causes visitors to not trust the business and choose a competitor who displays clear credibility markers, resulting in lost high-value commercial and residential contracts.\", \"fix\": \"Remove or relocate the Bitcoin badge to a payment info page. Add a trust bar below the hero featuring: \u00274.5\\u2605 Google Rated | 20+ Years Experience | Serving Regina \u0026 Prairie Provinces | Residential, Commercial \u0026 Industrial.\u0027 Pull in 2\\u20133 short Google review quotes with reviewer names and star ratings as a homepage testimonial section.\", \"priority\": \"MEDIUM\", \"category\": \"trust\"}], \"summary\": \"Gunner LiftCrete Co\u0027s homepage has three critical conversion barriers: a generic hero headline that fails to communicate location or customer benefit, a complete absence of phone numbers and frictionless contact options, and no visible trust signals \\u2014 while a Bitcoin badge actively undermines professional credibility. With only 17 Google reviews to lean on, the site cannot afford to lose visitor confidence at first glance. Fixing these issues in priority order would directly increase estimate requests, calls, and booked jobs from Regina and Prairie Provinces searchers.\", \"priority\": \"high\", \"email_body\": \"Subject: 3 Quick Fixes That Could Double Your Estimate Requests \\u2014 Gunner LiftCrete\\n\\nHi Gunner LiftCrete Team,\\n\\nI reviewed your homepage at gunnerliftcrete.com and found three specific issues that are likely costing you leads right now \\u2014 before visitors even scroll.\\n\\n1. YOUR HEADLINE DOESN\u0027T CONVERT\\nYour hero says \u0027Special Construction Services.\u0027 Visitors searching \u0027mudjacking Regina\u0027 or \u0027sunken driveway repair\u0027 land on your page and have no immediate confirmation this is for them. A simple fix: change the headline to something like \u0027Sunken Concrete or Settled Foundation? We Fix It \\u2014 Regina \u0026 Prairie Provinces.\u0027 This alone can reduce your bounce rate significantly.\\n\\n2. THERE\u0027S NO EASY WAY TO CONTACT YOU\\nThere is no phone number visible on your homepage, no click-to-call button, and no inline contact form. The only option is clicking a nav link to a separate page. High-converting contractor sites put a phone number in the header and a \u0027Get Free Estimate\u0027 button right in the hero. Every extra click you require loses roughly 20\\u201330% of potential enquiries.\\n\\n3. NO TRUST SIGNALS \\u2014 AND A TRUST-UNDERMINING BADGE\\nYou have a 4.5-star Google rating with 17 reviews, but none of that appears on your homepage. Meanwhile, a Bitcoin Accepted badge is prominently displayed \\u2014 which for most homeowners and commercial property managers signals something unprofessional. Swap this for a Google rating callout, a years-in-business statement, and 2\\u20133 short customer quotes.\\n\\nThese are all fixable within days, not weeks. I\u0027d be happy to walk you through exactly how to implement each one.\\n\\nWould a quick call this week work for you?\\n\\nBest regards\"}",
    "insights_attempts": 1,
    "insights_completed_at": "2026-06-25 23:00:28",
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    "meta_description": "Gunner LiftCrete Serving the Prairie Provinces. Residential, Commercial, Industrial. Mudjacking | Slabjacking | Slab Raising | Settled Concrete | Sunken Concrete | Concrete Raising | Cavity Fill | Washout Fill | Void Fill",
    "meta_description_present": null,
    "meta_title": "Home | Gunner LiftCrete Co. | Mudjacking Slabjacking Regina, SK",
    "mobile_friendly": 1,
    "name": "Gunner LiftCrete Co",
    "no_email_reason": null,
    "normalized_address": "682 adams st",
    "normalized_name": "gunner liftcrete",
    "normalized_phone": "3067752626",
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    "outreach_message": "Hi Gunner LiftCrete Co \u2014 I noticed the homepage headline is not carrying enough of the first impression.\n\nThe clearest issue is that the homepage headline is not doing enough: the hero headline reads only \u0027special construction services\u0027, which weakens the first impression before the rest of the page can help.\n\nIf the headline does not explain why to choose you quickly, the first impression gets weaker than it needs to be.\n\nA more specific headline tied to who you help or what you do would make the first impression clearer.\n\nIf helpful, I can send the headline direction I\u0027d test first.",
    "outreach_message_id": "\u003c476cb668-91fc-4b95-a61e-c287baeccc53@lead-engine\u003e",
    "outreach_status": "sent",
    "outreach_subject": "Headline SPECIAL CONSTRUCTION SERVICES is too vague",
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    "package_quality_score": null,
    "page_speed_score": 90,
    "phone": "(306) 775-2626",
    "phone_cta_present": null,
    "pipeline_stage": "New",
    "platform_type": null,
    "pricing_evidence": "Pricing language is visible on the homepage.",
    "proposal_sent_at": null,
    "proposal_status": null,
    "proposal_status_at": null,
    "qualification_class": "QUALIFIED",
    "qualification_reason": "core local commercial target",
    "rating": 4.5,
    "reconciliation_json": "{\"visual_headline\": \"SPECIAL CONSTRUCTION SERVICES\", \"headline_confidence\": \"high\", \"visual_cta_text\": \"CONTACT/ESTIMATE REQUEST\", \"cta_confidence\": \"high\", \"visual_reviews_visible\": false, \"reviews_confidence\": \"high\", \"visual_trust_visible\": true, \"trust_confidence\": \"medium\", \"verified_headline\": \"SPECIAL CONSTRUCTION SERVICES\", \"headline_correct\": true, \"verified_cta_text\": \"CONTACT/ESTIMATE REQUEST\", \"cta_correct\": true, \"reviews_correct\": true, \"trust_correct\": true, \"visual_uncertain\": false}",
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    "review_status": "approved",
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    "screenshot_captured_at": "2026-06-25 22:32:44",
    "screenshot_desktop": "screenshots/1188_desktop.png",
    "screenshot_mobile": "screenshots/1188_mobile.png",
    "screenshot_path": "/root/lead-engine/screenshots/1188_desktop.png",
    "screenshot_status": "success",
    "search_id": null,
    "sent": 1,
    "sent_at": "2026-06-26 17:53:11",
    "seo_score": 90,
    "service_keyword_hits": null,
    "service_summary": "About Us | Gunner LiftCrete Co. | Mudjacking Slabjacking Regina, SK",
    "service_type": "",
    "socials": null,
    "source": "adaptive_market_crawler",
    "speed_evidence": "I counted 38 scripts and 18 images on the homepage (22 blocking scripts, 17 images without lazy-loading).",
    "speed_score": 90,
    "ssl": 1,
    "ssl_present": null,
    "stage": "New",
    "subject_variant": "A",
    "suppressed_at": null,
    "suppression_reason": null,
    "testimonial_evidence": "",
    "tier": null,
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    "unsubscribe_token": "ddf1a3330a114013a251c7d0b43ff471",
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    "website": "https://gunnercorp.ca/",
    "website_platform_normalized": null,
    "wrong_contact": 0
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    "analysis_error": "",
    "message_failed": false,
    "message_last_error": "",
    "message_safety_issues": {},
    "message_safety_status": "PASS",
    "message_status": "message_ready"
  },
  "operational": {
    "blockers": [
      "Already sent",
      "Not outreach_ready (current display status: sent)"
    ],
    "operational_eligibility": "CANNOT_SEND"
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    "component_scores": {
      "agency_penalty": 0,
      "email_reliability": 15,
      "evidence_quality": 16,
      "expert_confidence": 10,
      "factual_precision": 5,
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      "message_quality": 15,
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      "target_qualification": 10,
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    },
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    "package_quality_class": "ELITE",
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    "confidence_inputs": {
      "clarity": 2,
      "classifier_confidence": 1,
      "evidence_count": 2,
      "screenshot_used": true
    },
    "evidence": [
      "The hero headline reads only \u0027SPECIAL CONSTRUCTION SERVICES\u0027 \u2014 it communicates no specific benefit, differentiator, or service outcome, leaving visitors with no reason to choose Gunner Co. over competitors.",
      "The above-the-fold area contains zero supporting copy explaining what problem is solved, who is served, or what geographic area is covered \u2014 a visitor landing cold has no context beyond a vague category label and a construction photo."
    ],
    "expert_confidence": 10,
    "impact": "Without a clear value proposition above the fold, visitors cannot quickly determine if this company solves their specific problem, causing high bounce rates before they ever reach the CTA or service details.",
    "primary_issue": "unclear value proposition",
    "recommended_angle": "Replace \u0027Special Construction Services\u0027 with a benefit-driven headline such as \u0027Lift \u0026 Level Sunken Concrete \u2014 Fast, Affordable Mudjacking Across [Region]\u0027 and add a 1-line subheadline that states the core promise (e.g., \u0027Save up to 70% vs. full concrete replacement\u0027).",
    "reconciliation": {
      "cta_confidence": "high",
      "cta_correct": true,
      "headline_confidence": "high",
      "headline_correct": true,
      "reviews_confidence": "high",
      "reviews_correct": true,
      "trust_confidence": "medium",
      "trust_correct": true,
      "verified_cta_text": "CONTACT/ESTIMATE REQUEST",
      "verified_headline": "SPECIAL CONSTRUCTION SERVICES",
      "visual_cta_text": "CONTACT/ESTIMATE REQUEST",
      "visual_headline": "SPECIAL CONSTRUCTION SERVICES",
      "visual_reviews_visible": false,
      "visual_trust_visible": true,
      "visual_uncertain": false
    },
    "review_status": "ready",
    "visual_uncertain": false
  },
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    "approval_reason": "Lead is not in outreach_ready status.",
    "approve_for_send_allowed": false,
    "blockers": [
      "Already sent",
      "Not outreach_ready (current display status: sent)"
    ],
    "can_send_core": false,
    "display_status": "sent",
    "eligibility_label": "NOT SENDABLE",
    "has_message": true,
    "has_subject": true,
    "reject_action_allowed": false,
    "review_action_allowed": false,
    "review_approved": true,
    "send_action_allowed": false,
    "send_approved": true,
    "sendable_email": true,
    "transport_ready": false,
    "warnings": []
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}