{
  "lead": {
    "address": "3616 Green Lily Rd, Regina",
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    "archived": 0,
    "audit_attempts": 1,
    "audit_completed_at": "2026-06-25 22:31:25",
    "audit_issues": "[\"There are no visible testimonials on the homepage, which reduces trust for first-time visitors - that often leads to hesitation or comparison before they contact you.\", \"I counted 69 scripts and 1 images on the homepage (54 blocking scripts, 1 images without lazy-loading). That can slow down initial load and add friction before visitors engage - which often leads to early drop-off, especially on mobile.\"]",
    "audit_last_error": null,
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    "body_text": "Raised Concrete Solutions - Concrete Lifting in Regina \u0026 Southern Saskatchewan. Home About Us What We Do FAQ\u2019S Gallery Contact Menu Menu Concrete Lifting \u0026 Levelling in Regina, Moose Jaw, Weyburn and Southern Saskatchewan \u2013 \u201c Foam Jacking \u201d Get a Quote How We Help Residential Concrete Lifting and\u00a0levelling Concrete driveways Walkways Basement slabs Pool decks Patios Improve visual appeal, safety Eliminate trip hazards, unwanted water pooling and flow Filling in voids underneath concrete slabs Stabilizing soil below concrete Municipal Applications Airport runways and tarmacs Boat launches Bridge approaches Concert and sports arenas Concrete paved highways Concrete slabs on grade Curbs \u0026 gutters Public pools/spray pads Railway crossings School/gymnasium floors Sidewalks, walkways \u0026 patios Commercial Applications Eliminate trip hazards Re-align slabs that have sunk for wheelchair accessibility and disabled persons access Restore concrete surfaces so they are level Improve your customers\u2019 perceptions of your business or commercial property Suitable for pedestrian walkways, loading docks, sidewalks, parking lot slabs, and other landscape features Industrial Applications Concrete loading docks Equipment/machinery pads Oil fields Oil pump slabs Slabs on grade Why Does Concrete Sink Or Crack? When concrete driveways, sidewalks, floor slabs or other concrete features sink, shift or crack, they are almost always a symptom of a problem with the subgrade below. Usually, the problem is the material below the surface has sunk due to poor compaction, erosion caused by water, freeze/thaw cycles, or all these problems working together. Cracks can form when areas of the concrete under load are no longer supported by the ground below. If the material below the concrete has sunk or washed away, it creates something known as a void, or a void space. Because the concrete does not bend, the concrete will deflect under load, into the void space, and shear off from the concrete that is stil",
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    "booking_link": "https://www.facebook.com/raisedconcrete/",
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    "city": "Regina",
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    "contact_form": 0,
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    "contact_page": "https://raisedconcrete.com/contact/",
    "contact_pages_checked": "[\"https://raisedconcrete.com/\", \"https://raisedconcrete.com/contact\", \"https://raisedconcrete.com/contact-us\", \"https://raisedconcrete.com/contact-us/\", \"https://raisedconcrete.com/contact-us.html\", \"https://raisedconcrete.com/contact.html\", \"https://raisedconcrete.com/about\", \"https://raisedconcrete.com/about-us\", \"https://raisedconcrete.com/team\", \"https://raisedconcrete.com/staff\", \"https://raisedconcrete.com/our-team\", \"https://raisedconcrete.com/company\", \"https://raisedconcrete.com/office\", \"https://raisedconcrete.com/locations\", \"https://raisedconcrete.com/location\"]",
    "contactable": 1,
    "conversion_score": 95,
    "created_at": "2026-06-25 22:17:52",
    "cta_text": "Contact",
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    "customer_status_at": null,
    "delivery_status": "sent",
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    "domain": "raisedconcrete.com",
    "domain_final_url": "https://raisedconcrete.com/",
    "domain_health_checked_at": "2026-06-25T22:20:55+00:00",
    "domain_health_reason": "reachable",
    "domain_health_status": "healthy",
    "email": "jeff@raisedconcrete.com",
    "email_confidence": "medium",
    "email_source": "contact_page",
    "enrichment_attempts": 1,
    "enrichment_completed_at": "2026-06-25 22:21:05",
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    "expert_review_v2": "{\"primary_issue\": \"weak trust signals\", \"evidence\": [\"Only 1 review visible with a 5.0 rating \\u2014 a single review provides virtually no social proof for a contractor service where customers are making high-stakes purchasing decisions about their property\", \"No trust badges, certifications, years in business, project count, or customer testimonials are visible anywhere on the homepage \\u2014 the page is purely a service list with zero credibility indicators\", \"The above-the-fold hero area appears to show only a dark image with no headline communicating why Raised Concrete Solutions should be trusted over competitors\"], \"impact\": \"Visitors landing on this page have no reason to believe this company is established, reputable, or competent \\u2014 without trust signals, high-intent prospects will call a competitor who displays reviews, certifications, or project portfolios before ever reaching the Contact CTA\", \"recommended_angle\": \"Add a trust bar directly below the hero with: number of projects completed, years in business, and 3\\u20135 customer testimonials with names and locations. Even a Google review widget showing the star rating prominently would dramatically increase conversion from visitor to inquiry.\", \"expert_confidence\": 10, \"confidence_inputs\": {\"screenshot_used\": true, \"evidence_count\": 3, \"clarity\": 2, \"classifier_confidence\": 1}, \"reconciliation\": {\"visual_headline\": \"HOW WE HELP\", \"headline_confidence\": \"high\", \"visual_cta_text\": \"CONTACT\", \"cta_confidence\": \"high\", \"visual_reviews_visible\": false, \"reviews_confidence\": \"high\", \"visual_trust_visible\": false, \"trust_confidence\": \"high\", \"visual_uncertain\": false}, \"visual_uncertain\": false, \"review_status\": \"ready\"}",
    "facebook": "https://www.facebook.com/raisedconcrete/",
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    "future_timing_at": null,
    "generated_message": "Hi Raised Concrete Solutions team,\n\nWhile reviewing your homepage, I noticed the hero area leads with a dark image but no headline communicating why someone should choose you \u2014 and with only one visible review, the page has very little to anchor trust early on.\n\nThat single review sitting alone does not reinforce credibility the way a contractor service typically needs it to.\n\nA quick first test: add 3\u20135 named customer testimonials directly below the hero to give that section more weight.\n\nIf helpful, I can send the 2 or 3 trust elements I\u0027d surface first.",
    "generated_outreach_email": "Hi Raised Concrete Solutions team,\n\nWhile reviewing your homepage, I noticed the hero area leads with a dark image but no headline communicating why someone should choose you \u2014 and with only one visible review, the page has very little to anchor trust early on.\n\nThat single review sitting alone does not reinforce credibility the way a contractor service typically needs it to.\n\nA quick first test: add 3\u20135 named customer testimonials directly below the hero to give that section more weight.\n\nIf helpful, I can send the 2 or 3 trust elements I\u0027d surface first.",
    "google_maps": "https://maps.google.com/?cid=4450972521405424905",
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    "h1_count": 6,
    "h1_text": "Concrete Lifting\u0026Levelling in Regina, Moose Jaw, Weyburn and Southern Saskatchewan \u2013\u201cFoam Jacking\u201d",
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    "has_testimonials": 0,
    "has_website": null,
    "id": 1186,
    "impact_summary": "Raised Concrete Solutions has a functional but critically under-optimised homepage that fails at the three most important conversion levers: it has no visible phone number or inline contact form, no social proof despite a perfect rating, and a technically-worded headline with a missing meta description. With only 1 Google review and no trust signals on the page, visitors from Regina and surrounding areas have no reason to choose this business over a competitor. The site is structured around what the company does rather than what the customer needs, and every friction point between a visitor and a quote request is currently left unresolved.",
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    "insights": "{\"issues\": [{\"problem\": \"The only CTA visible is a generic \u0027Contact\u0027 link in the navigation and a \u0027Get a Quote\u0027 button \\u2014 no phone number, no inline contact form, and no click-to-call button visible anywhere on the homepage. The contact page requires navigating away and reveals only a phone number and email, with no embedded form.\", \"evidence\": \"structural: contact_form_present is false, phone_cta_present is false, booking_cta_present is false; visible: the homepage screenshot shows no phone number, no sticky call button, and no inline form \\u2014 only a \u0027Get a Quote\u0027 button that links away from the page; external: business has only 1 review, suggesting low lead volume may already be a problem.\", \"impact\": \"A visitor landing here likely thinks: \u0027I have to hunt to find how to reach them \\u2014 is this business even active?\u0027 Instead of a buried contact link, high-converting sites use a persistent click-to-call phone number in the header and an inline quote form on the homepage. This causes visitors to leave before converting, resulting in lost calls and quote requests from high-intent local searchers in Regina and Southern Saskatchewan.\", \"fix\": \"Add a click-to-call button (306.537.8012) to the top navigation bar visible on every page. Embed a short 3-field quote form (Name, Phone, Service Needed) directly on the homepage below the hero section. Remove the friction of navigating to a separate Contact page to initiate any action.\", \"priority\": \"HIGH\", \"category\": \"conversion\"}, {\"problem\": \"The homepage has virtually zero social proof \\u2014 no testimonials, no star ratings, no before/after photos in the visible above-fold or mid-page section, and only 1 Google review with a 5-star rating that is not displayed anywhere on the site.\", \"evidence\": \"external: business rating is 5.0 but review_count is only 1, meaning credibility is extremely thin; structural: testimonial_evidence field is empty; visible: the screenshot shows only service category lists and headings with no customer quotes, review badges, or project photos visible in the captured viewport; visible: a Gallery link exists in the nav but no images are shown on the homepage itself.\", \"impact\": \"A visitor landing here likely thinks: \u0027Anyone can list services \\u2014 how do I know these people are actually trusted in Regina?\u0027 Instead of empty service lists, high-converting contractor sites use embedded Google review widgets, named customer testimonials with photos, and before/after project images on the homepage. This causes visitors to hesitate and comparison-shop competitors, resulting in lost bookings to firms with more visible social proof.\", \"fix\": \"Embed the existing 5-star Google review prominently on the homepage with the reviewer\u0027s name and photo. Add 2\\u20133 short customer quotes pulled from any email feedback or job completions. Pull 3 before/after project images from the Gallery and place them directly on the homepage. Actively solicit more Google reviews to reach a minimum credible threshold of 10+.\", \"priority\": \"HIGH\", \"category\": \"trust\"}, {\"problem\": \"The homepage H1 is long, technically worded, and leads with the service name and geography rather than the customer\u0027s problem or outcome. The phrase \u0027Foam Jacking\u0027 is used as an industry term most homeowners won\u0027t immediately recognize, and the page title meta description is completely missing.\", \"evidence\": \"structural: meta_description is empty, which harms both SEO click-through and first impressions from search results; visible: the H1 reads \u0027Concrete Lifting \u0026 Levelling in Regina, Moose Jaw, Weyburn and Southern Saskatchewan \\u2013 Foam Jacking\u0027 \\u2014 a technical, geography-heavy label with no emotional hook or benefit statement; structural: schema_local_present is false, reducing local search discoverability despite serving a defined geographic area.\", \"impact\": \"A visitor landing here likely thinks: \u0027This looks like a basic company page \\u2014 I\u0027m not sure if they fix my specific problem.\u0027 Instead of a technical service label as the H1, high-converting local service sites use outcome-first headlines like \u0027Sunken Concrete in Regina? We Fix It Fast \\u2014 Without Tearing It Out.\u0027 This causes visitors to not trust that the business understands their specific situation, resulting in lost leads to competitors with clearer value propositions and better search visibility.\", \"fix\": \"Rewrite the H1 to lead with the customer\u0027s pain point and outcome, e.g., \u0027Sunken or Uneven Concrete in Regina? We Lift It Back \\u2014 Fast, Affordable, No Replacement Needed.\u0027 Write a compelling 155-character meta description that includes the primary keyword and a call to action. Add LocalBusiness schema markup with address, phone, and service area to improve local pack rankings.\", \"priority\": \"HIGH\", \"category\": \"offer\"}], \"summary\": \"Raised Concrete Solutions has a functional but critically under-optimised homepage that fails at the three most important conversion levers: it has no visible phone number or inline contact form, no social proof despite a perfect rating, and a technically-worded headline with a missing meta description. With only 1 Google review and no trust signals on the page, visitors from Regina and surrounding areas have no reason to choose this business over a competitor. The site is structured around what the company does rather than what the customer needs, and every friction point between a visitor and a quote request is currently left unresolved.\", \"priority\": \"high\", \"email_body\": \"Subject: 3 Quick Fixes That Could Double Your Quote Requests \\u2014 Raised Concrete Solutions\\n\\nHi Jeff,\\n\\nI took a look at your website at raisedconcrete.com and wanted to share three specific issues I found that are likely costing you leads right now \\u2014 especially from homeowners in Regina searching for concrete lifting help.\\n\\n1. NO PHONE NUMBER OR FORM VISIBLE ON THE HOMEPAGE\\nYour phone number (306.537.8012) is buried on the Contact page. Visitors who arrive on your homepage and don\u0027t immediately see how to reach you will leave. Adding your number to the top navigation and placing a short quote form directly on the homepage could meaningfully increase the calls and quote requests you receive each week.\\n\\n2. NO SOCIAL PROOF \\u2014 ANYWHERE\\nYou have a perfect 5-star rating on Google, but it\u0027s not showing up anywhere on your site. There are no testimonials, no review badges, and no before/after photos on the homepage. Homeowners making decisions about their driveways and patios need to see that others have trusted you. Displaying even one strong customer quote with their name on the homepage builds the credibility that turns visitors into callers.\\n\\n3. YOUR HEADLINE AND META DESCRIPTION AREN\u0027T WORKING FOR YOU\\nYour current H1 leads with \u0027Foam Jacking\u0027 \\u2014 a technical term most homeowners don\u0027t search for. Your meta description is completely blank, meaning your listing in Google search results shows nothing compelling. A benefit-focused headline and a strong meta description would improve both your search rankings and the number of people who actually click through to your site.\\n\\nThese are all fixable quickly. If you\u0027d like a full breakdown or want to talk through any of these, I\u0027m happy to jump on a call.\\n\\nBest regards\"}",
    "insights_attempts": 1,
    "insights_completed_at": "2026-06-25 22:55:35",
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    "instagram": "https://www.instagram.com/raisedconcrete/",
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    "message_status": "message_ready",
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    "meta_title": "Raised Concrete Solutions - Concrete Lifting in Regina \u0026 Southern Saskatchewan.",
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    "name": "Raised Concrete Solutions",
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    "normalized_address": "3616 green lily rd",
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    "normalized_phone": "3065378012",
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    "outreach_message": "Hi Raised Concrete Solutions team,\n\nWhile reviewing your homepage, I noticed the hero area leads with a dark image but no headline communicating why someone should choose you \u2014 and with only one visible review, the page has very little to anchor trust early on.\n\nThat single review sitting alone does not reinforce credibility the way a contractor service typically needs it to.\n\nA quick first test: add 3\u20135 named customer testimonials directly below the hero to give that section more weight.\n\nIf helpful, I can send the 2 or 3 trust elements I\u0027d surface first.",
    "outreach_message_id": "\u003c0714efac-1904-4826-a750-208a400d545c@lead-engine\u003e",
    "outreach_status": "sent",
    "outreach_subject": "Your trust proof is buried",
    "package_quality_class": null,
    "package_quality_score": null,
    "page_speed_score": 90,
    "phone": "(306) 537-8012",
    "phone_cta_present": null,
    "pipeline_stage": "New",
    "platform_type": null,
    "pricing_evidence": "Pricing language is visible on the homepage.",
    "proposal_sent_at": null,
    "proposal_status": null,
    "proposal_status_at": null,
    "qualification_class": "QUALIFIED",
    "qualification_reason": "core local commercial target",
    "rating": 5.0,
    "reconciliation_json": "{\"visual_headline\": \"HOW WE HELP\", \"headline_confidence\": \"high\", \"visual_cta_text\": \"CONTACT\", \"cta_confidence\": \"high\", \"visual_reviews_visible\": false, \"reviews_confidence\": \"high\", \"visual_trust_visible\": false, \"trust_confidence\": \"high\", \"visual_uncertain\": false}",
    "reconciliation_status": "success",
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    "review_count": 1,
    "review_issue_normalized": "weak-trust-signals",
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    "review_status": "approved",
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    "screenshot_captured_at": "2026-06-25 22:31:25",
    "screenshot_desktop": "screenshots/1186_desktop.png",
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    "screenshot_path": "/root/lead-engine/screenshots/1186_desktop.png",
    "screenshot_status": "success",
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    "sent": 1,
    "sent_at": "2026-06-26 17:53:05",
    "seo_score": 90,
    "service_keyword_hits": null,
    "service_summary": "Concrete Lifting \u0026 Levelling in Regina, Moose Jaw, Weyburn and Southern Saskatchewan \u2013 \u201c Foam Jacking \u201d",
    "service_type": "",
    "socials": "{\"instagram\": \"https://www.instagram.com/raisedconcrete/\", \"facebook\": \"https://www.facebook.com/raisedconcrete/\"}",
    "source": "adaptive_market_crawler",
    "speed_evidence": "I counted 69 scripts and 1 images on the homepage (54 blocking scripts, 1 images without lazy-loading).",
    "speed_score": 90,
    "ssl": 1,
    "ssl_present": null,
    "stage": "New",
    "subject_variant": "A",
    "suppressed_at": null,
    "suppression_reason": null,
    "testimonial_evidence": "",
    "tier": null,
    "title_present": null,
    "unsubscribe_token": "1cdfc9d9517a4856a91f47267c8c08ac",
    "viewport_present": null,
    "website": "https://raisedconcrete.com/",
    "website_platform_normalized": null,
    "wrong_contact": 0
  },
  "message_health": {
    "analysis_error": "",
    "message_failed": false,
    "message_last_error": "",
    "message_safety_issues": {},
    "message_safety_status": "PASS",
    "message_status": "message_ready"
  },
  "operational": {
    "blockers": [
      "Already sent",
      "Not outreach_ready (current display status: sent)"
    ],
    "operational_eligibility": "CANNOT_SEND"
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    "component_scores": {
      "agency_penalty": 0,
      "email_reliability": 11,
      "evidence_quality": 20,
      "expert_confidence": 10,
      "factual_precision": 5,
      "issue_strength": 10,
      "message_quality": 15,
      "review_consistency": 10,
      "target_qualification": 10,
      "tone_safety": 5
    },
    "notes": [],
    "package_quality_class": "ELITE",
    "package_quality_score": 96
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  "review": {
    "confidence_inputs": {
      "clarity": 2,
      "classifier_confidence": 1,
      "evidence_count": 3,
      "screenshot_used": true
    },
    "evidence": [
      "Only 1 review visible with a 5.0 rating \u2014 a single review provides virtually no social proof for a contractor service where customers are making high-stakes purchasing decisions about their property",
      "No trust badges, certifications, years in business, project count, or customer testimonials are visible anywhere on the homepage \u2014 the page is purely a service list with zero credibility indicators",
      "The above-the-fold hero area appears to show only a dark image with no headline communicating why Raised Concrete Solutions should be trusted over competitors"
    ],
    "expert_confidence": 10,
    "impact": "Visitors landing on this page have no reason to believe this company is established, reputable, or competent \u2014 without trust signals, high-intent prospects will call a competitor who displays reviews, certifications, or project portfolios before ever reaching the Contact CTA",
    "primary_issue": "weak trust signals",
    "recommended_angle": "Add a trust bar directly below the hero with: number of projects completed, years in business, and 3\u20135 customer testimonials with names and locations. Even a Google review widget showing the star rating prominently would dramatically increase conversion from visitor to inquiry.",
    "reconciliation": {
      "cta_confidence": "high",
      "headline_confidence": "high",
      "reviews_confidence": "high",
      "trust_confidence": "high",
      "visual_cta_text": "CONTACT",
      "visual_headline": "HOW WE HELP",
      "visual_reviews_visible": false,
      "visual_trust_visible": false,
      "visual_uncertain": false
    },
    "review_status": "ready",
    "visual_uncertain": false
  },
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    "approval_ok": false,
    "approval_reason": "Lead is not in outreach_ready status.",
    "approve_for_send_allowed": false,
    "blockers": [
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      "Not outreach_ready (current display status: sent)"
    ],
    "can_send_core": false,
    "display_status": "sent",
    "eligibility_label": "NOT SENDABLE",
    "has_message": true,
    "has_subject": true,
    "reject_action_allowed": false,
    "review_action_allowed": false,
    "review_approved": true,
    "send_action_allowed": false,
    "send_approved": true,
    "sendable_email": true,
    "transport_ready": false,
    "warnings": []
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}