{
  "lead": {
    "address": "1420 9 Ave SE #24, Calgary",
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    "analyzed_at": "2026-06-23 18:35:24",
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    "archived": 0,
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    "audit_completed_at": "2026-06-23 18:35:24",
    "audit_issues": "[\"There are no visible testimonials on the homepage, which reduces trust for first-time visitors - that often leads to hesitation or comparison before they contact you.\", \"I counted 63 scripts and 44 images on the homepage (21 blocking scripts, 25 images without lazy-loading). That can slow down initial load and add friction before visitors engage - which often leads to early drop-off, especially on mobile.\"]",
    "audit_last_error": null,
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    "body_text": "Calgary Dentist | Family Dental Care | Inglewood Family Dental Calgary MENU Our Dental Services Call 403-265-5888 Why choose us? Appointment \u0026 Clinic Policies Dental Fees, Insurance \u0026 Financing FAQs Health \u0026 Safety Community Involvement Free Resources Canadian Dental Care Plan SE Calgary About Us Services Cosmetic Dentistry Dentures Dental Implants Porcelain Veneers Invisalign Clear Braces Teeth Cleaning Dental Crowns (Tooth Crown) Preventative Dentistry Periodontal Care Custom Sports Mouth Guards Night Guards Dentist for Seniors Family Dentistry Children\u2019s Dentist Restorative Dentistry Chipped Tooth Repair Wisdom Teeth Removal Tooth Extraction Partial Dentures Root Canal Therapy Dental Bridges Tooth filling Pricing Tooth filling Dental Bridges Tooth Implant Wisdom Teeth Removal Root Canal Teeth Whitening Veneers Tooth Extraction Dental Crowns Dental Cleaning Sedation dentistry Emergency Dental Calgary sleep apnea New Patients Team Our Dental Team Dr. Arash Ravanbakhsh Videos Blog Contact Us Our Dental Services Call 403-265-5888 Services Cosmetic Dentistry Dentures Dental Implants Porcelain Veneers Invisalign Clear Braces Teeth Cleaning Dental Crowns (Tooth Crown) Preventative Dentistry Periodontal Care Custom Sports Mouth Guards Night Guards Dentist for Seniors Family Dentistry Children\u2019s Dentist Restorative Dentistry Chipped Tooth Repair Wisdom Teeth Removal Tooth Extraction Partial Dentures Root Canal Therapy Dental Bridges Tooth Filling Pricing Tooth Filling Dental Bridge Tooth Implant Wisdom Teeth Removal Root Canal Teeth Whitening Veneers Tooth Extraction Dental Crowns Dental Cleaning Sedation dentistry Dental Emergency Sleep Apnea 1420 9 Ave SE #24, Calgary, AB T2G 0T5, Canada (403) 265-5888 Request an Appointment Your Trusted Dentist in Calgary, AB Inglewood Family Dental Calgary Now Welcoming New Patients! Book Online Call Us: 403-265-5888 Your Healthy Smile Starts Here Book Now and Receive a $50 Gift Card! Book Online Call Us: 403-265-5888 Confidence Start",
    "booking_cta_present": null,
    "booking_link": "https://www.inglewoodfamilydental.ca/appointment-office-policies/",
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    "candidate_fingerprint": "d94b791e13c2cbacc49b366f2c8ea43627cfcb50",
    "city": "Calgary",
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    "contact_extraction_metrics": "{\"pages_checked\": 14, \"pages_with_contact_signals\": 5, \"emails_found_raw\": 0, \"emails_rejected\": 0, \"extraction_sources_used\": [], \"crawl_depth_reached\": 0, \"extraction_runtime_seconds\": 80.8, \"retry_count\": 1, \"failure_type\": null, \"retry_after\": null, \"domain_health_status\": \"healthy\", \"domain_health_reason\": \"reachable\", \"js_contact_attempted\": 1, \"js_contact_status\": \"success\"}",
    "contact_form": 1,
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    "contact_page": "https://www.inglewoodfamilydental.ca/contact-us/",
    "contact_pages_checked": "[\"https://www.inglewoodfamilydental.ca/\", \"https://www.inglewoodfamilydental.ca/contact\", \"https://www.inglewoodfamilydental.ca/contact-us\", \"https://www.inglewoodfamilydental.ca/contact-us/\", \"https://www.inglewoodfamilydental.ca/contact-us.html\", \"https://www.inglewoodfamilydental.ca/contact.html\", \"https://www.inglewoodfamilydental.ca/about\", \"https://www.inglewoodfamilydental.ca/about-us\", \"https://www.inglewoodfamilydental.ca/team\", \"https://www.inglewoodfamilydental.ca/staff\", \"https://www.inglewoodfamilydental.ca/our-team\", \"https://www.inglewoodfamilydental.ca/company\", \"https://www.inglewoodfamilydental.ca/office\", \"https://www.inglewoodfamilydental.ca/locations\"]",
    "contactable": 1,
    "conversion_score": 100,
    "created_at": "2026-06-23 18:17:53",
    "cta_text": "Contact Us",
    "customer_status": null,
    "customer_status_at": null,
    "delivery_status": "opened",
    "do_not_contact": 0,
    "domain": "inglewoodfamilydental.ca",
    "domain_final_url": "https://www.inglewoodfamilydental.ca/?utm_source=GMB_Listing\u0026utm_medium=organic\u0026utm_campaign=Website_URL",
    "domain_health_checked_at": "2026-06-23T18:19:01+00:00",
    "domain_health_reason": "reachable",
    "domain_health_status": "healthy",
    "email": "inglewoodfamilydental@gmail.com",
    "email_confidence": "high",
    "email_source": "mailto",
    "enrichment_attempts": 1,
    "enrichment_completed_at": "2026-06-23 18:20:22",
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    "enrichment_status": "contact_enriched",
    "experiment_control_group": 0,
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    "expert_confidence": 10,
    "expert_review_v2": "{\"primary_issue\": \"missing or weak CTA\", \"evidence\": [\"The only CTA identified is \u0027Contact Us\u0027 with low confidence \\u2014 there is no prominent \u0027Book Appointment\u0027 or \u0027Schedule Now\u0027 button visible above the fold or adjacent to the headline, despite the practice having 1,327 reviews at 4.9 stars that could drive immediate conversions\", \"The hero section contains a lengthy paragraph of body copy and a team photo but no action-driving button near the headline \u0027Your Family Dentist Near You in Calgary You Can Trust\u0027, forcing users to scroll or hunt for a way to convert\"], \"impact\": \"With a 4.9-star rating and 1,327 reviews, this practice has exceptional social proof that should be converting GMB traffic at a high rate \\u2014 the absence of a direct, visible appointment-booking CTA near the headline is causing significant drop-off among high-intent visitors who arrived ready to book\", \"recommended_angle\": \"Add a high-contrast \u0027Book Your Appointment\u0027 button directly beneath the headline and subheadline, paired with the 4.9\\u2605 / 1,327 reviews badge inline, to capture intent at the moment of peak motivation\", \"expert_confidence\": 10, \"confidence_inputs\": {\"screenshot_used\": true, \"evidence_count\": 2, \"clarity\": 2, \"classifier_confidence\": 1}, \"reconciliation\": {\"visual_headline\": \"Your Family Dentist Near You in Calgary You Can Trust\", \"headline_confidence\": \"high\", \"visual_cta_text\": \"likely Contact Us\", \"cta_confidence\": \"low\", \"visual_reviews_visible\": false, \"reviews_confidence\": \"high\", \"visual_trust_visible\": true, \"trust_confidence\": \"high\", \"visual_uncertain\": false}, \"visual_uncertain\": false, \"review_status\": \"ready\"}",
    "facebook": "https://www.facebook.com/inglewooddental/",
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    "future_timing_at": null,
    "generated_message": "Hi Inglewood Family Dental Calgary \u2014 while reviewing your homepage, I noticed the hero section leads with a strong headline and a 4.9-star / 1,327-review reputation, but the only visible CTA is a low-prominence \"Contact Us\" link, with no \"Book Appointment\" button near the headline itself.\n\nThat gap makes the next step less clear for visitors arriving ready to act.\n\nA simple first test: add a high-contrast \"Book Your Appointment\" button directly beneath \"Your Family Dentist Near You in Calgary You Can Trust,\" with your star rating inline.\n\nIf useful, I can send the first CTA change I\u0027d test.",
    "generated_outreach_email": "Hi Inglewood Family Dental Calgary \u2014 while reviewing your homepage, I noticed the hero section leads with a strong headline and a 4.9-star / 1,327-review reputation, but the only visible CTA is a low-prominence \"Contact Us\" link, with no \"Book Appointment\" button near the headline itself.\n\nThat gap makes the next step less clear for visitors arriving ready to act.\n\nA simple first test: add a high-contrast \"Book Your Appointment\" button directly beneath \"Your Family Dentist Near You in Calgary You Can Trust,\" with your star rating inline.\n\nIf useful, I can send the first CTA change I\u0027d test.",
    "google_maps": "https://maps.google.com/?cid=13000106521288127035",
    "google_place_id": "ChIJt42iU6V6cVMROzKe6wCoabQ",
    "guessed_emails": null,
    "h1_count": 1,
    "h1_text": "Your Trusted Dentist in Calgary, AB",
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    "has_city_in_h1": 1,
    "has_city_in_title": 1,
    "has_clear_cta": 1,
    "has_pricing": 1,
    "has_service_keyword": 0,
    "has_testimonials": 0,
    "has_website": null,
    "id": 1029,
    "impact_summary": "Inglewood Family Dental Calgary has strong external credibility \u2014 a 4.9-star rating from 1,327 reviews \u2014 but its homepage fails to leverage this trust, lacks a direct booking CTA, and is weighed down by severe page speed issues that will cost the clinic high-intent patient conversions daily.",
    "industry_normalized": null,
    "insights": "{\"issues\": [{\"problem\": \"Weak CTA \u0027Contact Us\u0027 with no inline booking button or phone number visible in hero area\", \"evidence\": \"structural: extracted_html_text confirms homepage_cta_text is only \u0027Contact Us\u0027; structural: contact_form_present is false, phone_cta_present is false, booking_cta_present is false; visible: screenshot shows no prominent above-the-fold button linking directly to appointment booking\", \"impact\": \"A visitor landing here likely thinks: \u0027How do I actually book an appointment \\u2014 do I have to hunt for it?\u0027 Instead of \u0027Contact Us\u0027, high-converting dental sites use a high-contrast \u0027Book Appointment Online\u0027 button paired with a clickable phone number in the hero. This causes visitors to hesitate and abandon the page, resulting in lost bookings and calls from high-intent patients who are ready to convert immediately.\", \"fix\": \"Replace the \u0027Contact Us\u0027 CTA with a dual-action hero bar: a primary button \u0027Book Appointment Online\u0027 linking directly to the booking flow, and a secondary clickable phone link \u0027Call 403-265-5888\u0027 styled in a contrasting colour. Add this above the fold on desktop and mobile.\", \"priority\": \"HIGH\", \"category\": \"conversion\"}, {\"problem\": \"1,327 Google reviews at 4.9 stars are not displayed anywhere visible on the homepage hero or above the fold\", \"evidence\": \"external: business_name Inglewood Family Dental Calgary has a verified rating of 4.9 with 1327 reviews; visible: screenshot shows no star rating widget, review count badge, or Google review callout in the visible hero or trust bar area; structural: testimonial_evidence field is empty string\", \"impact\": \"A visitor landing here likely thinks: \u0027I don\u0027t know if this clinic is reputable \\u2014 I\u0027ll check Google first before deciding.\u0027 Instead of hiding social proof, high-converting dental sites display a visible star rating badge with review count directly beneath the H1 or in a sticky trust bar. This causes visitors to leave the site to verify reviews on Google, resulting in lost bookings when competitors with visible social proof intercept them.\", \"fix\": \"Add a trust badge strip immediately below the H1 or in the navigation bar showing: a gold 5-star graphic, \u00274.9 Stars \\u2014 1,327 Google Reviews\u0027, and a link to the Google listing. Use schema markup for aggregate rating to reinforce this in search results as well.\", \"priority\": \"HIGH\", \"category\": \"trust\"}, {\"problem\": \"Critical page speed issue: 63 scripts and 44 images including 21 blocking scripts and 25 non-lazy-loaded images degrade load time\", \"evidence\": \"structural: speed_evidence confirms 63 scripts and 44 images on homepage, 21 blocking scripts, 25 images without lazy-loading; structural: mobile_friendly is true but script bloat undermines mobile performance; visible: screenshot shows a large above-the-fold team image section that contributes to unoptimized image load\", \"impact\": \"A visitor landing here likely thinks: \u0027This page is slow \\u2014 maybe the clinic isn\u0027t professional or up to date.\u0027 Instead of loading 21 render-blocking scripts, high-converting healthcare sites defer non-critical scripts and lazy-load all below-fold images to achieve sub-3-second load times. This causes visitors to leave before the page fully renders, resulting in lost leads especially on mobile where patience for slow pages is lowest.\", \"fix\": \"Audit and defer or remove non-critical scripts, implement lazy-loading on all images below the fold, and compress the team photo section visible in the screenshot. Target a Google PageSpeed Insights score above 80 on mobile. Use a CDN and enable browser caching to reduce repeat-visit load times.\", \"priority\": \"HIGH\", \"category\": \"ux\"}], \"summary\": \"Inglewood Family Dental Calgary has strong external credibility \\u2014 a 4.9-star rating from 1,327 reviews \\u2014 but its homepage fails to leverage this trust, lacks a direct booking CTA, and is weighed down by severe page speed issues that will cost the clinic high-intent patient conversions daily.\", \"priority\": \"high\", \"email_body\": \"Subject: 3 Quick Fixes That Could Get Inglewood Family Dental More Bookings This Month\\n\\nHi,\\n\\nI took a close look at the Inglewood Family Dental Calgary website and found three specific issues that are likely costing you patient bookings every week \\u2014 even with your excellent 4.9-star reputation.\\n\\n1. Your main CTA says \u0027Contact Us\u0027 \\u2014 not \u0027Book an Appointment\u0027. High-converting dental sites make it effortless to book with one click. Right now, there\u0027s no direct booking button or clickable phone number visible above the fold.\\n\\n2. Your 1,327 Google reviews at 4.9 stars are invisible on your homepage. That\u0027s your strongest trust signal and it\u0027s not being used. A simple star rating badge near your headline could immediately increase the number of visitors who choose to book.\\n\\n3. Your homepage loads 63 scripts and 44 images, including 21 that block the page from rendering. On mobile, this means visitors may leave before they even see your content \\u2014 and Google penalises slow sites in local rankings.\\n\\nThese are all fixable. I\u0027d be happy to walk you through exactly how to address each one \\u2014 no obligation. Would a quick 15-minute call this week work for you?\\n\\nBest regards\"}",
    "insights_attempts": 1,
    "insights_completed_at": "2026-06-23 18:53:39",
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    "instagram": "https://www.instagram.com/inglewood_familydental/",
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    "meta_description": "Trusted Calgary dentist accepting new patients. Same-day emergency appointments, direct billing, evening \u0026 weekend hours. SE Calgary\u0027s family dental clinic.",
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    "outreach_message": "Hi Inglewood Family Dental Calgary \u2014 while reviewing your homepage, I noticed the hero section leads with a strong headline and a 4.9-star / 1,327-review reputation, but the only visible CTA is a low-prominence \"Contact Us\" link, with no \"Book Appointment\" button near the headline itself.\n\nThat gap makes the next step less clear for visitors arriving ready to act.\n\nA simple first test: add a high-contrast \"Book Your Appointment\" button directly beneath \"Your Family Dentist Near You in Calgary You Can Trust,\" with your star rating inline.\n\nIf useful, I can send the first CTA change I\u0027d test.",
    "outreach_message_id": "\u003c16df5454-7ee1-4bbf-8ff1-b8951bb66a49@lead-engine\u003e",
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    "rating": 4.9,
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    "screenshot_captured_at": "2026-06-23 18:35:24",
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    "sent_at": "2026-06-27 17:58:09",
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    "service_summary": "Your Trusted Dentist in Calgary, AB",
    "service_type": "",
    "socials": "{\"instagram\": \"https://www.instagram.com/inglewood_familydental/\", \"facebook\": \"https://www.facebook.com/inglewooddental/\"}",
    "source": "adaptive_market_crawler",
    "speed_evidence": "I counted 63 scripts and 44 images on the homepage (21 blocking scripts, 25 images without lazy-loading).",
    "speed_score": 90,
    "ssl": 1,
    "ssl_present": null,
    "stage": "New",
    "subject_variant": "B",
    "suppressed_at": null,
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    "website": "https://www.inglewoodfamilydental.ca/?utm_source=GMB_Listing\u0026utm_medium=organic\u0026utm_campaign=Website_URL",
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    "message_failed": false,
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    "message_safety_issues": {},
    "message_safety_status": "PASS",
    "message_status": "message_ready"
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    "blockers": [
      "Already sent",
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    "operational_eligibility": "CANNOT_SEND"
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      "email_reliability": 15,
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    "package_quality_class": "ELITE",
    "package_quality_score": 100
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      "classifier_confidence": 1,
      "evidence_count": 2,
      "screenshot_used": true
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    "evidence": [
      "The only CTA identified is \u0027Contact Us\u0027 with low confidence \u2014 there is no prominent \u0027Book Appointment\u0027 or \u0027Schedule Now\u0027 button visible above the fold or adjacent to the headline, despite the practice having 1,327 reviews at 4.9 stars that could drive immediate conversions",
      "The hero section contains a lengthy paragraph of body copy and a team photo but no action-driving button near the headline \u0027Your Family Dentist Near You in Calgary You Can Trust\u0027, forcing users to scroll or hunt for a way to convert"
    ],
    "expert_confidence": 10,
    "impact": "With a 4.9-star rating and 1,327 reviews, this practice has exceptional social proof that should be converting GMB traffic at a high rate \u2014 the absence of a direct, visible appointment-booking CTA near the headline is causing significant drop-off among high-intent visitors who arrived ready to book",
    "primary_issue": "missing or weak CTA",
    "recommended_angle": "Add a high-contrast \u0027Book Your Appointment\u0027 button directly beneath the headline and subheadline, paired with the 4.9\u2605 / 1,327 reviews badge inline, to capture intent at the moment of peak motivation",
    "reconciliation": {
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      "headline_confidence": "high",
      "reviews_confidence": "high",
      "trust_confidence": "high",
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}