Operator Guide
What this page is for: Review what happened after outreach was sent.
What belongs here: Use this page for historical tracking and engagement inspection only.
Where to go next: Go to Lead Review for operator decisions or Lead Database for broader inspection.
This page is historical and operational. It combines sent tracking, scheduled unsent leads, failed deliveries, unsubscribe state, and inbound reply classifications.
Counts and filters on this page combine lead state, outreach events, scheduled unsent rows, and inbound reply classifications.
sent=10 • opened=9 • clicked=10 • replied=2 • prospect_reply=0 • bounced=0 • unsubscribed=10 • failed=0 • scheduled_unsent=0
| Name | Status | Delivery | Scheduled | Sent | Opens | Replies | Clicks | View |
|---|---|---|---|---|---|---|---|---|
|
Uptown Orthodontics - Saskatoon
info@uptownorthodontics.ca
|
Unsubscribed | opened | N/A | 2026-06-27 18:00:20 | 5 | 0 | 3 | |
|
Message Hi Uptown Orthodontics - Saskatoon, while reviewing your site I noticed your 4.9-star rating from 242 Google Reviews isn't visible above the fold — and neither are any orthodontist credentials in the hero section.
For a healthcare provider asking patients to commit to multi-month treatment, that absence creates friction right at the first impression.
The first change I'd test: adding a simple star rating line ("4.9 ★ | 242 Google Reviews") directly into the hero alongside a brief credentials note.
If helpful, I can send the 2 or 3 trust elements I'd surface first.
Timeline Sent=2026-06-27 18:00:20 • Opened=2026-06-27 18:00:35 • Replied=N/A • Bounced=N/A Suppression: unsubscribed Events
sent at 2026-06-27 18:00:20
{
"message_id": "\u003c0df665f8-92a4-4afc-a14e-af3b31b4abde@lead-engine\u003e",
"subject": "Your trust proof is buried",
"subject_variant": "B",
"token": "06b1eb5bfddc4d58a599a8e4b5ba983b"
}
click at 2026-06-27 18:00:35
{
"url": "https://leads.nomad-designs.ca/unsubscribe/81819f11a2bc48e7b65bdcfb4c544471"
}
open at 2026-06-27 18:00:35
{
"subject_variant": "B"
}
open at 2026-06-27 18:00:42
{
"subject_variant": "B"
}
open at 2026-06-27 18:00:45
{
"subject_variant": "B"
}
open at 2026-06-27 18:01:58
{
"subject_variant": "B"
}
click at 2026-06-27 18:02:01
{
"url": "https://leads.nomad-designs.ca/unsubscribe/81819f11a2bc48e7b65bdcfb4c544471"
}
click at 2026-06-27 18:02:16
{
"url": "https://leads.nomad-designs.ca/unsubscribe/81819f11a2bc48e7b65bdcfb4c544471"
}
open at 2026-06-27 21:45:25
{
"subject_variant": "B"
}
unsubscribe at 2026-07-10 17:43:19
{
"source": "unsubscribe_link"
}
unsubscribe at 2026-07-11 16:46:54
{
"source": "unsubscribe_link"
}
unsubscribe at 2026-07-12 18:10:18
{
"business_memory_id": 743,
"city": "Saskatoon",
"commercial_angle": "trust-blocker",
"contact_email": "info@uptownorthodontics.ca",
"experiment_control_group": false,
"experiment_id": null,
"experiment_variant": null,
"industry": null,
"lead_id": 1021,
"review_issue": "weak-trust-signals",
"search_id": 105,
"source": "unsubscribe_link",
"website_platform": null
}
Inbound messages No inbound messages stored. Open Lead Detail |
||||||||
|
Wave Taxes - Tax Preparation, Accounting & Bookkeeping Services
info@wavetaxes.ca
|
Unsubscribed | opened | N/A | 2026-06-27 17:57:30 | 1 | 0 | 1 | |
|
Message Hi Wave Taxes - Tax Preparation, Accounting & Bookkeeping Services, While reviewing your site, I noticed your 316 five-star reviews are completely invisible on the page — for a Calgary accounting firm, that creates friction right where trust matters most. The hero headline reads "How We Help Businesses & Individuals" with no rating, client count, or years-in-business stat visible before the CTA, which weakens the first impression. The first change I'd test: add a star rating widget pulling those 316 reviews directly beneath the headline. If helpful, I can send the 2 or 3 trust elements I'd surface first. Timeline Sent=2026-06-27 17:57:30 • Opened=2026-06-27 17:57:31 • Replied=N/A • Bounced=N/A Suppression: unsubscribed Events
sent at 2026-06-27 17:57:30
{
"message_id": "\u003c051009b2-754e-414f-b68a-0cd07631c667@lead-engine\u003e",
"subject": "Your trust proof is buried",
"subject_variant": "A",
"token": "cc75362fb71f4330893c7bf9e2618054"
}
click at 2026-06-27 17:57:31
{
"url": "https://leads.nomad-designs.ca/unsubscribe/60cdeba9fa1c46a1bdf13eb3eefa145e"
}
open at 2026-06-27 17:57:31
{
"subject_variant": "A"
}
unsubscribe at 2026-07-11 21:22:16
{
"source": "unsubscribe_link"
}
Inbound messages No inbound messages stored. Open Lead Detail |
||||||||
|
Sidhu Accounting
info@sidhuaccounting.com
|
Unsubscribed | opened | N/A | 2026-06-27 17:56:13 | 1 | 0 | 1 | |
|
Message Hi Sidhu Accounting, while reviewing your site I noticed your 4.8-star rating across 587 reviews isn't displayed anywhere on the page — that social proof is completely hidden from visitors who need reassurance before hiring an accountant. With the above-the-fold CTA reading "Our Services" and no ratings, testimonials, or credentials visible, the hero section does not reinforce trust early enough. The first change I'd test is adding a simple star-rating strip directly below your headline pulling from those existing 587 reviews. If helpful, I can send the 2 or 3 trust elements I'd surface first. Timeline Sent=2026-06-27 17:56:13 • Opened=2026-06-27 17:56:16 • Replied=N/A • Bounced=N/A Suppression: unsubscribed Events
sent at 2026-06-27 17:56:13
{
"message_id": "\u003cf8d8fc06-8baf-4eed-b763-be6fa9fe7c46@lead-engine\u003e",
"subject": "Your trust proof is buried",
"subject_variant": "B",
"token": "ea1fe53e7f9a4bc7a1413ad605ff1c3b"
}
click at 2026-06-27 17:56:15
{
"url": "https://leads.nomad-designs.ca/unsubscribe/eeee9c959f064f44b8b1020e2fdec4f5"
}
open at 2026-06-27 17:56:16
{
"subject_variant": "B"
}
unsubscribe at 2026-07-11 21:54:16
{
"source": "unsubscribe_link"
}
Inbound messages No inbound messages stored. Open Lead Detail |
||||||||
|
One Roof Solution - Saskatoon Tax Preparation and Legal Services
customerservice@oneroofsolution.com
|
Unsubscribed | opened | 2026-06-20 02:20:06 | 2026-06-20 02:28:35 | 2 | 0 | 3 | |
|
Message Hi One Roof Solution - Saskatoon Tax Preparation and Legal Services, While reviewing your site, I noticed your 4.5-star rating and 147 Google reviews aren't displayed anywhere on the page — for a tax and notary service, that missing social proof weakens the first impression before someone decides to reach out. The first change I'd test: pulling that star rating and review count into a visible trust bar above the fold, near your contact CTA. If helpful, I can send the 2 or 3 trust elements I'd surface first. Timeline Sent=2026-06-20 02:28:35 • Opened=2026-06-20 03:34:29 • Replied=N/A • Bounced=N/A Failure: operator_archive:already_sent_unsubscribed Suppression: unsubscribed Events
sent at 2026-06-20 02:28:35
{
"message_id": "\u003c1912cddb-e0a1-4686-aefd-e480f1a6ab9d@lead-engine\u003e",
"subject": "Your trust proof is buried",
"subject_variant": "A",
"token": "5875fd0d4bfa442eb9056788bc0cc1e4"
}
open at 2026-06-20 03:34:29
{
"subject_variant": "A"
}
click at 2026-06-20 06:42:04
{
"url": "https://leads.nomad-designs.ca/unsubscribe/6f950faad47c466788ca2f9c7b662024"
}
unsubscribe at 2026-06-20 06:42:04
{
"source": "unsubscribe_link"
}
click at 2026-06-20 06:42:16
{
"url": "https://leads.nomad-designs.ca/unsubscribe/6f950faad47c466788ca2f9c7b662024"
}
unsubscribe at 2026-06-20 06:42:16
{
"source": "unsubscribe_link"
}
click at 2026-06-20 06:53:19
{
"url": "https://leads.nomad-designs.ca/unsubscribe/6f950faad47c466788ca2f9c7b662024"
}
unsubscribe at 2026-06-20 06:53:19
{
"source": "unsubscribe_link"
}
open at 2026-06-20 15:47:58
{
"subject_variant": "A"
}
unsubscribe at 2026-07-11 21:42:08
{
"source": "unsubscribe_link"
}
Inbound messages No inbound messages stored. Open Lead Detail |
||||||||
|
Mokx Professional Services Ltd.
contact@mokx.ca
|
Unsubscribed | opened | 2026-06-20 02:20:06 | 2026-06-20 02:21:31 | 2 | 0 | 1 | |
|
Message Mokx Professional Services Ltd. — I noticed your homepage leads with a strong headline ('TRY OUR ALL-IN-ONE SOLUTION') and impressive trust stats, but there is no visible CTA button anywhere above the fold or after those credibility signals.
That gap makes the next step less clear for anyone ready to reach out.
The first change I would test: add a high-contrast button directly below the headline — something like 'See Why 2,600+ Clients Trust Us — Book a Free Call' — then repeat it after the stats section.
If useful, I can send the first CTA change I'd test.
Timeline Sent=2026-06-20 02:21:31 • Opened=2026-06-20 15:53:16 • Replied=N/A • Bounced=N/A Failure: operator_archive:already_sent_unsubscribed Suppression: unsubscribed Events
sent at 2026-06-20 02:21:31
{
"message_id": "\u003c52145b2d-0923-492e-a06d-df525ce6efb9@lead-engine\u003e",
"subject": "Your CTA is hard to act on",
"subject_variant": "A",
"token": "d674077a8146455d9e75cd80ee080a54"
}
open at 2026-06-20 15:53:16
{
"subject_variant": "A"
}
open at 2026-06-20 15:57:36
{
"subject_variant": "A"
}
click at 2026-06-20 15:57:54
{
"url": "https://leads.nomad-designs.ca/unsubscribe/1d18123bf52740f2b3d7d6c0829481a1"
}
unsubscribe at 2026-06-20 15:57:54
{
"source": "unsubscribe_link"
}
unsubscribe at 2026-07-11 21:23:10
{
"source": "unsubscribe_link"
}
Inbound messages No inbound messages stored. Open Lead Detail |
||||||||
|
Investment Planning Counsel
info@ipcc.ca
|
Unsubscribed | opened | 2026-06-20 00:42:42 | 2026-06-20 00:43:33 | 2 | 0 | 2 | |
|
Message While reviewing Investment Planning Counsel's homepage, I noticed the hero section carries no social proof — no client testimonials, ratings, or credibility markers like years in business or advisor count are visible before the fold. For a financial services firm, that absence creates friction right where trust needs to be established first. One change I'd test immediately: adding a short trust bar below the hero with your advisor count, years in business, and one attributed client quote. If helpful, I can send the 2 or 3 trust elements I'd surface first. Timeline Sent=2026-06-20 00:43:33 • Opened=2026-06-20 00:43:40 • Replied=N/A • Bounced=N/A Failure: operator_archive:already_sent_unsubscribed Suppression: unsubscribed Events
sent at 2026-06-20 00:43:33
{
"message_id": "\u003c390a7d46-b038-4930-94bc-8ce3dfd8fa06@lead-engine\u003e",
"subject": "Your trust proof is buried",
"subject_variant": "B",
"token": "80f14ed8c3b7443584ecbf0005a81655"
}
click at 2026-06-20 00:43:40
{
"url": "https://leads.nomad-designs.ca/unsubscribe/c140b1fce6d5488ab1c0eacb2c70363e"
}
open at 2026-06-20 00:43:40
{
"subject_variant": "B"
}
unsubscribe at 2026-06-20 00:43:40
{
"source": "unsubscribe_link"
}
open at 2026-06-20 00:44:27
{
"subject_variant": "B"
}
click at 2026-06-20 00:44:43
{
"url": "https://leads.nomad-designs.ca/unsubscribe/c140b1fce6d5488ab1c0eacb2c70363e"
}
unsubscribe at 2026-06-20 00:44:44
{
"source": "unsubscribe_link"
}
unsubscribe at 2026-07-11 21:01:06
{
"source": "unsubscribe_link"
}
Inbound messages No inbound messages stored. Open Lead Detail |
||||||||
|
INTERNAL TEST - Validation 2026-06-18
bainahw@gmail.com
|
Unsubscribed | replied | 2026-06-18 22:56:39 | 2026-06-18 23:03:30 | 1 | 1 | 2 | |
|
Message This is an internal validation test for the lead engine. Please open, click the link, and reply from a different mailbox. https://example.com Timeline Sent=2026-06-18 23:03:30 • Opened=2026-06-18 23:03:40 • Replied=2026-06-18 23:08:03 • Bounced=N/A Reply classifications: external_test_reply Suppression: unsubscribed Events
sent at 2026-06-18 23:03:30
{
"message_id": "\u003ccf3aa46c-b3fa-4a27-a3b7-6d355c006085@lead-engine\u003e",
"subject": "Your CTA is hard to act on",
"subject_variant": "B",
"token": "a618c4c0417e4a2c9b2d3248b6a674eb"
}
open at 2026-06-18 23:03:40
{
"subject_variant": "B"
}
click at 2026-06-18 23:04:18
{
"url": "https://example.com"
}
reply at 2026-06-18 23:08:03
{
"classification": "external_test_reply",
"from_email": "bainahw@gmail.com",
"in_reply_to": "\u003ccf3aa46c-b3fa-4a27-a3b7-6d355c006085@lead-engine\u003e",
"message_id_header": "\u003cCA+VE0hq_=9oAK9xz=BVP8Mm5MpOSya_YC6bONwqr8DNx1x5kSg@mail.gmail.com\u003e",
"references": "\u003ccf3aa46c-b3fa-4a27-a3b7-6d355c006085@lead-engine\u003e",
"subject": "Re: Your CTA is hard to act on",
"subject_variant": "B",
"to_email": "wayne@nomad-designs.ca"
}
external_test_reply at 2026-06-18 23:08:03
{
"classification": "external_test_reply",
"from_email": "bainahw@gmail.com",
"in_reply_to": "\u003ccf3aa46c-b3fa-4a27-a3b7-6d355c006085@lead-engine\u003e",
"message_id_header": "\u003cCA+VE0hq_=9oAK9xz=BVP8Mm5MpOSya_YC6bONwqr8DNx1x5kSg@mail.gmail.com\u003e",
"references": "\u003ccf3aa46c-b3fa-4a27-a3b7-6d355c006085@lead-engine\u003e",
"subject": "Re: Your CTA is hard to act on",
"subject_variant": "B",
"to_email": "wayne@nomad-designs.ca"
}
unsubscribe at 2026-06-19 18:09:45
{
"source": "unsubscribe_link"
}
click at 2026-07-11 20:54:14
{
"url": "https://example.com"
}
unsubscribe at 2026-07-11 21:56:33
{
"source": "unsubscribe_link"
}
Inbound messages
external_test_reply from bainahw@gmail.com at Thu, 18 Jun 2026 17:07:20 -0600
Open Lead Detail
Reply On Thu, Jun 18, 2026 at 5:03 PM <wayne@nomad-designs.ca> wrote: > This is an internal validation test for the lead engine. Please open, > click the link, and reply from a different mailbox. > > https://example.com > <https://leads.nomad-designs.ca/track/click?token=a618c4c0417e4a2c9b2d3248b6a674eb&url=https%3A%2F%2Fexample.com> > > If you'd rather not hear from me again, unsubscribe here: > https://leads.nomad-designs.ca/unsubscribe/bcc93bceee0449199fd4bdbf6cdf84c5 > <https://leads.nomad-d |
||||||||
|
Khalsa Accountax Services
office@kpscorp.ca
|
Unsubscribed | opened | 2026-06-11 22:54:36 | 2026-06-11 22:56:50 | 1 | 0 | 2 | |
|
Message Hi Khalsa Accountax Services — I noticed the strongest trust signals are not visible early on the page. The clearest issue is that trust signals are not visible enough: headline: "vision", which leaves first-time visitors with too little proof at the point of decision. For a trust-heavy decision, that missing proof weakens the first impression. Worth a quick conversation if you'd like me to show you how I'd surface that proof? Timeline Sent=2026-06-11 22:56:50 • Opened=2026-06-12 16:03:33 • Replied=N/A • Bounced=N/A Failure: operator_archive:already_sent_unsubscribed Suppression: unsubscribed Events
sent at 2026-06-11 22:56:50
{
"message_id": "\u003c9a7a2546-cec3-49c1-892d-0cb5a619a90d@lead-engine\u003e",
"subject": "Your trust proof is buried",
"subject_variant": "A",
"token": "fd393fcacde74e638c58cbf4f6beb2c9"
}
open at 2026-06-12 16:03:33
{
"subject_variant": "A"
}
click at 2026-06-15 17:05:39
{
"url": "https://leads.nomad-designs.ca/unsubscribe/a4d0e66ea0214724a349a2b459e5e276"
}
unsubscribe at 2026-06-15 17:05:39
{
"source": "unsubscribe_link"
}
click at 2026-06-15 17:06:16
{
"url": "https://leads.nomad-designs.ca/unsubscribe/a4d0e66ea0214724a349a2b459e5e276"
}
unsubscribe at 2026-06-15 17:06:16
{
"source": "unsubscribe_link"
}
unsubscribe at 2026-07-11 21:30:36
{
"source": "unsubscribe_link"
}
Inbound messages No inbound messages stored. Open Lead Detail |
||||||||
|
INTERNAL TEST - Bainah Inbox
bainahw@gmail.com
|
Unsubscribed | replied | N/A | 2026-06-05 22:44:37 | 3 | 1 | 3 | |
|
Message This is an internal tracking test for the lead engine. Please open, click the link, reply, and verify tracking. https://example.com Timeline Sent=2026-06-05 22:44:37 • Opened=2026-06-05 22:44:38 • Replied=2026-06-05 22:51:58 • Bounced=N/A Reply classifications: external_test_reply Suppression: unsubscribed Events
sent at 2026-06-05 22:44:37
{
"message_id": "\u003cbb536b48-0bf9-4450-bc9c-63d365aec852@lead-engine\u003e",
"subject": "Your CTA is hard to act on",
"subject_variant": "B",
"token": "4f1d0b14d25c41ec944e18763ca1c188"
}
open at 2026-06-05 22:44:38
{
"subject_variant": "B"
}
open at 2026-06-05 22:45:00
{
"subject_variant": "B"
}
open at 2026-06-05 22:45:01
{
"subject_variant": "B"
}
click at 2026-06-05 22:45:10
{
"url": "https://example.com"
}
click at 2026-06-05 22:45:16
{
"url": "https://example.com"
}
click at 2026-06-05 22:46:55
{
"url": "https://example.com"
}
reply at 2026-06-05 22:51:58
{
"from_email": "bainahw@gmail.com",
"message_id_header": "\u003cCA+VE0hrqFmNuxk7Ynxay7KArdgOOjap7wYDisF7gX=b1nw19uA@mail.gmail.com\u003e",
"subject_variant": "B"
}
meeting_booked at 2026-07-11 22:43:55
{
"business_memory_id": 72,
"city": "Test",
"commercial_angle": "unknown",
"contact_email": "bainahw@gmail.com",
"experiment_control_group": false,
"experiment_id": null,
"experiment_variant": null,
"industry": null,
"lead_id": 615,
"meeting_booked_at": "2026-07-11 22:45:00",
"review_issue": "internal-tracking-test",
"search_id": null,
"source": "verification",
"website_platform": null
}
operator_outcome_recorded at 2026-07-11 22:43:55
{
"business_memory_id": 72,
"city": "Test",
"commercial_angle": "unknown",
"contact_email": "bainahw@gmail.com",
"experiment_control_group": false,
"experiment_id": null,
"experiment_variant": null,
"industry": null,
"lead_id": 615,
"meeting_booked_at": "2026-07-11 22:45:00",
"outcome_type": "meeting_booked",
"review_issue": "internal-tracking-test",
"search_id": null,
"source": "verification",
"website_platform": null
}
proposal_sent at 2026-07-11 22:43:55
{
"business_memory_id": 72,
"city": "Test",
"commercial_angle": "unknown",
"contact_email": "bainahw@gmail.com",
"experiment_control_group": false,
"experiment_id": null,
"experiment_variant": null,
"industry": null,
"lead_id": 615,
"proposal_sent_at": "2026-07-11 22:46:00",
"review_issue": "internal-tracking-test",
"search_id": null,
"source": "verification",
"website_platform": null
}
operator_outcome_recorded at 2026-07-11 22:43:55
{
"business_memory_id": 72,
"city": "Test",
"commercial_angle": "unknown",
"contact_email": "bainahw@gmail.com",
"experiment_control_group": false,
"experiment_id": null,
"experiment_variant": null,
"industry": null,
"lead_id": 615,
"outcome_type": "proposal_sent",
"proposal_sent_at": "2026-07-11 22:46:00",
"review_issue": "internal-tracking-test",
"search_id": null,
"source": "verification",
"website_platform": null
}
customer_won at 2026-07-11 22:43:55
{
"business_memory_id": 72,
"city": "Test",
"commercial_angle": "unknown",
"contact_email": "bainahw@gmail.com",
"experiment_control_group": false,
"experiment_id": null,
"experiment_variant": null,
"industry": null,
"lead_id": 615,
"revenue_amount": 1234.56,
"revenue_currency": "CAD",
"review_issue": "internal-tracking-test",
"search_id": null,
"source": "verification",
"website_platform": null
}
operator_outcome_recorded at 2026-07-11 22:43:55
{
"business_memory_id": 72,
"city": "Test",
"commercial_angle": "unknown",
"contact_email": "bainahw@gmail.com",
"experiment_control_group": false,
"experiment_id": null,
"experiment_variant": null,
"industry": null,
"lead_id": 615,
"outcome_type": "customer_won",
"revenue_amount": 1234.56,
"revenue_currency": "CAD",
"review_issue": "internal-tracking-test",
"search_id": null,
"source": "verification",
"website_platform": null
}
Inbound messages
external_test_reply from bainahw@gmail.com at 2026-06-05 22:51:58
Open Lead Detail
|
||||||||
|
W Hunter Electric Ltd
connor@whunterelectric.ca
|
Unsubscribed | sent | N/A | 2026-06-03 23:19:10 | 0 | 0 | 1 | |
|
Message W Hunter Electric Ltd — your hero section is doing the heavy lifting with just "You can count on us," but that phrase alone won't win over someone comparing three electricians in Saskatoon. You have a 4.7-star rating from 30 reviews and 28+ years in business since 1996 — none of that appears above the fold where visitors actually decide whether to stay or bounce. For high-trust purchases like electrical work, that gap between what you've earned and what visitors see first is costing you quote requests. Would it be worth a quick look at how surfacing those signals in the hero could lift conversions? Timeline Sent=2026-06-03 23:19:10 • Opened=N/A • Replied=N/A • Bounced=N/A Suppression: unsubscribed Events
sent at 2026-06-03 23:19:10
{
"message_id": "\u003c9cf355b9-e274-4027-a298-d51f4464697d@lead-engine\u003e",
"subject": "Your trust proof is buried",
"subject_variant": "B",
"token": "8aa8a070fb724633998a39f7e97b18e0"
}
click at 2026-06-03 23:19:19
{
"url": "https://leads.nomad-designs.ca/unsubscribe/993db2372f2a4b4bafa1b437d6a0f3f8"
}
unsubscribe at 2026-07-11 21:07:43
{
"source": "unsubscribe_link"
}
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