Lead Detail: New Wave CPA

Lead detail. Historical outreach events, inbound messages, and current operator-facing state.

New Wave CPA

nevin@newwavecpa.com • Saskatoon
opened
Search Context
Accountant / Saskatoon
Approved For Send
1
Delivery Status
opened
Scheduled Send
2026-06-20 02:20:06
Sent At
2026-06-20 02:23:38
Opened At
2026-06-22 13:31:48
Replied At
Bounced At
Opens
1
Replies
0
Bounces
0
Clicks
0

Sent Email

Subject: Your CTA is hard to act on
Hi New Wave CPA — while reviewing your homepage, I noticed the primary above-the-fold CTA reads "Learn more," which makes the next step less clear for visitors ready to engage with a CPA firm. For a high-consideration service, a direct action like "Book a Free Consultation" would create less friction than a passive button. Your 5.0 rating across 36 reviews is also absent above the fold, leaving that CTA unsupported by any credibility signal. The first change I'd test: swap "Learn more" for "Book a Free Consultation" and place your review count directly beside it. If useful, I can send the first CTA change I'd test.

Outreach Event Timeline

sent
2026-06-20 02:23:38
{
  "message_id": "\u003c61a8631d-3309-4c74-9e0d-3e99234b70fb@lead-engine\u003e",
  "subject": "Your CTA is hard to act on",
  "subject_variant": "B",
  "token": "ea7318631f1e4b289667d451f7ed531d"
}
open
2026-06-22 13:31:48
{
  "subject_variant": "B"
}

Inbound Replies / Messages

No inbound reply bodies/snippets stored for this lead.