Outreach Email
Subject: something off on your site
Discount Plumbing & Heating has a conversion gap around the headline on the homepage.
Instead of the headline "Complete Plumbing & Heating Repair in Moose Jaw", high-performing sites use a clear value headline tied to Moose Jaw.
A visitor landing here likely thinks: "I still do not know why I should choose this company."
This causes visitors to hesitate and leave before contacting you, which usually means visitors can hesitate instead of contacting the business.