Outreach Email
Subject: small issue on your homepage
Apex Plumbing & Heating has a conversion gap around the headline on the homepage.
Instead of the headline "Exceptional Commercial Heating and Plumbing Services in Regina, Saskatchewan", high-performing sites use a clear value headline tied to Regina.
A visitor landing here likely thinks: "I still do not know why I should choose this company."
This causes visitors to hesitate and leave before contacting you, which usually means visitors can hesitate instead of contacting the business.