Saskatchewan Safety Council's homepage leads with upcoming course listings but provides no inline booking actions, no visible social proof despite 276 five-star reviews, and fails mobile rendering standards, all of which directly suppress training registrations.
The homepage displays upcoming training events with no registration button or booking CTA attached to any listed event, forcing visitors to navigate away to enroll.
Interested learners who see an available course date cannot act immediately, increasing drop-off before enrollment.
Add a clearly labeled 'Register Now' or 'Book This Course' button directly on each event card linking to the enrollment page.
The site has a 4.9-star rating across 276 reviews but no social proof or trust signal is visible anywhere on the homepage screenshot.
A near-perfect public rating that could close hesitant buyers is completely unused, leaving trust-building to chance.
Add a visible '4.9 stars from 276 reviews' badge with a short testimonial quote in the hero area above the event listings.
The site is not mobile-friendly despite the screenshot showing a mobile layout, creating a broken browsing experience for visitors viewing training options on their phones.
Poor mobile usability directly reduces conversions from mobile visitors who represent a large portion of training course searchers.
Audit and fix responsive CSS breakpoints so event listings, navigation, and any registration links render correctly and are tap-friendly on mobile screens.