Regina Trades & Skills Centre's homepage has three conversion-critical issues: a passive 'Contact Us' CTA with no direct enrollment path, course cards that omit pricing and outcomes preventing self-qualification, and a truncated anonymous testimonial that undermines trust. Together these issues create friction at every stage of the visitor decision journey — from initial interest through trust-building to enrollment action — and are likely suppressing registration rates below what the program's 4.3-star reputation and genuine student outcomes could otherwise support.
The primary homepage CTA is labeled 'Contact Us' with no direct registration or enrollment action, forcing interested visitors to take an extra step before committing to a course.
Every motivated prospect must send a message and wait for a reply instead of registering instantly. With courses starting as far out as June 2026, friction at the CTA stage causes warm leads to defer and forget, directly reducing course fill rates and revenue per cohort.
Replace the hero CTA 'Contact Us' with a high-urgency button labeled 'Register Now – Limited Seats' that links directly to the Student Registration page already present in the navigation. Add a secondary CTA 'View Upcoming Courses' beneath it to capture browsers.
Course cards for Plumbing and Carpentry display no pricing, eligibility, or outcome information, leaving visitors unable to self-qualify before clicking through.
Visitors who cannot self-qualify from a course card will not click through. Missing price and outcome data increases bounce rate on the courses section and lowers the quality of inquiries that do reach the contact form, wasting staff time on unqualified leads.
Add three data points to each course card below the date: tuition cost or 'Funding available', one outcome line such as 'Enter the trades workforce upon completion', and an eligibility note such as 'Open to adults 18+'. This allows visitors to self-qualify and increases click-through on 'See Course Details'.
The testimonial on the homepage is truncated mid-sentence and shows no reviewer name, photo, trade, or graduation date, reducing its credibility as social proof.
Truncated and anonymous testimonials fail to build the psychological safety needed for a high-consideration purchase like vocational training. Prospects who are comparing options will default to a competitor whose reviews feel more verifiable, directly reducing lead volume from the homepage.
Display at least two complete testimonials with the student's first name and last initial, the course they completed such as 'Plumbing – 2024 graduate', and a specific result. Pull from the existing 64 Google reviews for verified content. Remove the truncation and ensure the full quote is visible without requiring a click.