Outreach Email
Subject: quick thing i noticed
Gibbon Heating & Air Conditioning has a conversion gap around the headline on the homepage.
Instead of the headline "Saskatoon Plumbing and Heating", high-performing sites use a clear value headline tied to Saskatoon.
A visitor landing here likely thinks: "I still do not know why I should choose this company."
This causes visitors to hesitate and leave before contacting you, which usually means weaker first-impression conversions.