Outreach Email
Subject: about your homepage transcripts
Transcripts - Ministry of Education has a conversion gap around the headline on the homepage.
Instead of the headline "Request High School and Adult 12 Transcripts", high-performing sites use a clear value headline tied to Regina.
A visitor landing here likely thinks: "I still do not know why I should choose this company."
This causes visitors to hesitate and leave before contacting you, which usually means visitors may keep comparing alternatives instead of reaching out.