Outreach Email
Subject: this might be costing you calls
Connect Plumbing, Heating & Cooling has a conversion gap around the cta on the homepage.
Instead of the current CTA "Contact Us", high-performing sites use a specific CTA that tells visitors exactly what to do next.
A visitor landing here likely thinks: "I am interested, but I do not know what to click next."
This causes visitors to hesitate and leave before contacting you, which usually means visitors can hesitate instead of contacting the business.