Universal Plumbing and Heating is sitting on a 4.8-star reputation with 77 reviews and hiding it completely while a broken contact form turns interested Regina customers into dead ends — the digital presence is actively costing them booked jobs every week.
Your 4.8-star rating across 77 reviews is completely hidden from your homepage. A visitor landing on 'Reliable Heating, Cooling, Plumbing & Electrical Solutions' sees no stars, no review count, and no customer quotes — your single strongest proof point doesn't exist as far as they know.
Regina homeowners comparing heating contractors make that decision in under a minute. If your competitor's site shows '4.9 stars, 120 reviews' and yours shows nothing, they call the competitor. You are actively concealing the evidence that would close the sale.
Add a visible trust bar directly beneath your headline — '4.8 Stars | 77 Google Reviews | Regina's Trusted Plumbing & Heating Contractor' — and pull two or three real customer quotes onto the homepage. This one change gives first-time visitors a reason to stop comparing and call.
Your contact form is broken. The page data shows an obfuscated email error state, meaning anyone who clicks 'Request a Service' or 'Contact Us' and tries to submit a form is hitting a dead end rather than reaching your team.
Every person who doesn't want to call — after-hours shoppers, people at work, anyone who prefers typing over talking — has no working way to reach you. Those are booked jobs going directly to whichever Regina HVAC contractor has a form that actually sends.
Test your contact form today by submitting it yourself. If it fails, replace it immediately with a simple working form or a direct booking link. As a short-term fix, make your phone number 1 (306) 761 0933 larger and add a second line that says 'Or email us at [working address]' so no visitor leaves without a path forward.
Your homepage headline reads 'Reliable Heating, Cooling, Plumbing & Electrical Solutions' — it never mentions Regina. A homeowner searching for furnace repair or boiler service in Regina lands here and gets a generic headline that could belong to any contractor anywhere in Canada.
When someone searches 'furnace repair Regina' or 'boiler service Regina' tonight and lands on your page, nothing in the first thing they read confirms you actually serve their city. Doubt kills conversions — and the next result in Google that says 'Regina' clearly gets the call instead.
Rewrite your opening headline to something like 'Regina's Trusted Heating, Plumbing & Electrical Contractor' so the first words a visitor reads confirm you are local, you are theirs, and they are in the right place.