Marshal is sitting on a 4.8-star reputation built over 15 years in Regina, but their website hides it completely and can't be found by anyone searching for HVAC or plumbing help in the city — meaning the calls and bookings that reputation should be generating are going to competitors instead.
Your 144 reviews and 4.8-star rating are nowhere on your website. A visitor reading your headline — 'We Are the Professionals You Need. Guaranteed!' — has no evidence to back that up. The proof exists, it's just sitting on Google where it's doing far less work.
Someone landing on your site and comparing you to another Regina HVAC company will choose the one whose site shows 144 happy customers. Right now, your homepage asks people to trust a guarantee with zero proof behind it. That hesitation costs you calls.
Add your star rating and review count visibly on your homepage — something like '4.8 Stars — 144 Regina Customer Reviews' placed near your main headline or phone number. Pull two or three real quotes from your best reviews and display them by name. This alone closes more undecided visitors.
Your website never mentions Regina by name in any meaningful way. Your headline, your service descriptions, your homepage content — none of it says Regina. When someone types 'furnace repair Regina' or 'plumber Regina' into Google right now, your site has no signal that you serve that city.
Those are the highest-intent searches in your market — people who need help today and are ready to call. If your site doesn't connect to those searches, you don't appear, and those jobs go to whoever does. This is happening every day the site stays as-is.
Rewrite your main homepage headline and the first paragraph of your site to naturally include Regina. Something like: 'Regina's trusted plumbing, heating, and cooling team since 2009.' Mention Regina in your service descriptions too. This is the single biggest thing keeping you out of local search results.
Your contact email — visible in your site's info — is not a Marshal Plumbing address. For a company that explicitly markets itself on professionalism and trust, a generic or non-branded email undercuts that message the moment a commercial customer or careful homeowner notices it.
A commercial facilities manager or a homeowner who just read 'We Are the Professionals You Need. Guaranteed!' and then sees a non-business email will quietly second-guess that claim. It's a small thing that creates a credibility gap right at the moment someone is deciding whether to reach out.
Set up a branded email address — something like service@marshalplumbing.ca or info@marshalheating.ca — and use it everywhere on your site and Google listing. It costs almost nothing and removes a doubt that should never exist for a 15-year-old Regina business.